Ads Data Hub allows you to customize your analysis to meet your specific business objectives. Ads Data Hub allows for customized analyses that align with your business objectives, while maintaining Google's high data security standards and respecting the privacy of users. Ads Data Hub allows you to upload your own data into BigQuery, and combine it with Google's event-level data for ad campaigns. Combining your data and Google event data can help you unlock insights, improve advertising effectiveness, achieve data-driven goals, and optimize campaigns. Ads Data Hub results are aggregated across a group of users. This allows Google to provide a more complete dataset while still maintaining end-user privacy. Ads Data Hub was built to be privacy-safe, and its functionality is different from other data storage solutions. Even experts who have experience with other data warehousing and clean room solutions may need to learn to operate effectively in Ads Data hub.