Customer health scores, and other assessments, are largely subjective. They are based on a small number of trivial data points. To be truly data driven, you must use ALL of your data to identify serious signals that can identify risks/opportunities and improve decision-making. Identify trends, predict customer lifetime value, predict the churn, and even identify the next best actions for driving retention and revenue. You can also get access to our data scientists to help you learn and improve. Keep track of the reasons why your customers cancel. You can see which segments of customers are performing poorly and which are improving. You can't keep all your customers forever. Former customers are 45% likely to reactivate compared to new customers. Data science is difficult, but you want to make data-driven decisions. Customer health scores, and other assessments, are largely subjective.