Best Customer Intelligence Platforms for Slack

Coglide assists marketers in automatically creating and managing buyer personas to enable them to run high-performance, personal campaigns. Good marketing starts by having good buyer personas. Personas allow us to identify the people we want to market to and sell to. Without them, we wouldn't be able to run campaigns or create content without knowing who we are targeting. Buyer personas are a list of characteristics that your business must understand about your ideal customer. It's really that easy. Data-driven insights from data can help you focus and improve the quality of your decision making. These insights will show you how to engage your audience and what content marketing and messaging should include. Dynamic persona mapping quickly identifies who your audience are and where they are on the journey to determine the best number of touchpoints to nurture your sales funnel for better results.

From day one, predict future value. Retina provides customer intelligence solutions that provide accurate metrics on customer lifetime value early in the customer journey. With the most accurate CLV metrics, optimize marketing budgets, increase brand equity, and drive predictable repeat revenue. Improved targeting, ad relevance and conversion rates will help you align customer acquisition around CLV. Based on your best customers, you can create lookalike audiences. Instead of focusing on demographics, focus on customer behavior. Find the attributes that make leads more likely convert. Discover the features that drive customer behavior. Design customer journeys that positively impact the lifetime value of your customers. Make changes to increase the value of your customers. Retina calculates individual customer lifetime value using a sample of customer data. This is done before you buy.