You can measure shifts in customer emotion, and get actionable feedback throughout your mobile customer journey. Listen to customer feedback on your mobile channels in real-time to understand the emotions of your customers and to evaluate them. To increase customer retention and make customer-centric product choices, it is important to route feedback correctly. Mobile-optimized surveys, precise targeting based upon in-app interactions, and mobile-optimized surveys are unrivaled in the mobile market. This allows brands to close the customer feedback loop at scale. NPS is a lagging indicator, which can only tell you so many things about your customers' perceptions of your brand and product. Apptentive allows you to see the 'why' behind NPS scores and CSAT scores. It can even show you specific features or how a customer felt at a particular time. You can quickly target your most engaged customers by sending them special offers or asking for their input when you are developing your product roadmap. Send targeted messages or offers to show that you have listened to their feedback.