Best CTV & OTT Advertising Platforms for AppsFlyer

Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra collaborates with more than 45,000 direct publishers and over 16,000 advertisers, affiliates, and media agencies across 248 GEOs. The company provides a range of ad formats such as Popunder, In-Page Push, Social Bar, and Interstitial ads across both mainstream and non-mainstream verticals. The users can opt for both self-service and managed account solutions. Advertiser account allows to to set up and optimize campaigns using advanced targeting capabilities and smart tools, while publishers can monetize their traffic (web or social) through diverse ad formats and a streamlined, automated interface. To ensure advertising quality and compliance, Adsterra employs a combination of automated and manual traffic verification systems. The platform supports multiple pricing models, including CPM, CPC, CPA, and RTB, alongside flexible payment methods and consistent payout schedules. With an emphasis on global reach, transparency, and performance-oriented solutions, Adsterra maintains its position as an established player within the digital advertising ecosystem. Awards & Recognition Adsterra is distinguished by its longstanding reputation in the adtech industry. The company is regularly nominated for leading industry awards and continues to secure recognitions each year. In 2025 alone, Adsterra received several notable awards: - Best Advertising Network of the Year 2025 — uCompares Awards - Best Traffic Source 2025 — uCompares Awards - Top-3 Ad Networks 2025 — OfferVault - Best Mobile Advertising Network 2025 — Affbank Awards

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication.

tvScientific is an innovative connected TV advertising platform focused on delivering performance metrics and measurable outcomes akin to digital advertising, allowing brands and marketers to execute, assess, and fine-tune television campaigns with the same level of accuracy previously reserved for search and social media. Utilizing advanced proprietary identity technology and AI-driven optimization, this platform provides advertisers with direct access to high-quality CTV inventory, precise audience targeting, and consolidated campaign dashboards, along with real-time analytics and detailed attribution that links TV ad exposure to concrete results such as sales and conversions, rather than merely counting impressions. Designed with a self-serve interface that resonates with digital marketing professionals, tvScientific empowers users to manage their targeting, inventory, pacing, and key performance indicators across various media channels, enabling them to optimize their campaigns for specific goals while ensuring transparency in tracking effectiveness and impact across all devices. Additionally, this approach not only enhances campaign performance but also fosters a deeper understanding of audience behaviors and preferences, ultimately driving more impactful advertising strategies.