Best CTV & OTT Advertising Platforms for Acxiom Real Identity

Connect the dots from multiple data sources to identify and take advantage of new opportunities for business growth. The transformative currency of media measurement in a multi-platform world is what you need to build your business around. You can understand the impact of media and marketing activities so that you can improve ROI and make confident future decisions. Cross-platform measurement is essential for informed business decisions in a complex media environment. We help advertisers, media brands, and media properties to connect the dots to grow businesses. You can activate a powerful suite audience, contextual, as well as cookie-free predictive targeting solutions that reach cross-platform audiences. Programmatic advertisers can access actionable target audience in the DMP/DSP of their choice for digital, mobile, DOOH, and podcast campaigns.

Adelphic provides marketers with a holistic view of their audience using your customer data and Viant's 1st- and 3rd-party data. This allows them to make better media decisions and investments. Match your customer data with 250 million registered users to quickly forecast, manage, target, and manage new segments. Intelligent lookalike modeling allows you to define audience segments using known attributes like demographics, purchase history, web browsing activity, or other information. Fully integrated platform links devices and offline activities to real people, allowing you to seamlessly execute and measure your campaigns. Advertisers can run programmatic media campaigns across all devices with our self-service DSP. This eliminates the need to worry about data loss and modeling techniques. Adelphic, unlike other DSPs, is powered by first party data, which allows for the precise targeting of people-based targeting.

The Video Advertising Platform That Unifies TV, OTT and Digital Video. SpotX's video ad-serving platform is designed to maximize efficiency in complex video advertising landscapes. All demand can be streamlined and revenue maximization is possible with a single platform. Automate the sale of video inventory using solutions that guarantee brand integrity and transparency across all screens. To increase the value of your inventory, activate unique first-and third-party audience data in an encrypted environment. SpotX's Customer Success Team can be activated to customize your video strategy to meet your specific KPIs. SpotX's buy-side relationships allow you to optimize your inventory offerings for maximum fill, yield, and return. SpotX Managed Services Team and programmatic DSP partners provide premium supply. Buy with confidence and benefit from the guidance and insights of our Account Team.

You can make your ad spends more efficient by combining digital's flexibility and precise targeting with TV's scale and prestige. Every ad must drive tangible results for your business. To help you achieve your business goals, we can help you test, learn and optimize. You can create custom audiences using website visitors or third-party data sets. Simulmedia improves at delivering ads to people who are more likely to take action as conversions occur on your website. Simulmedia goes beyond standard network and daypart rotators to find the spots that drive the most conversions. Have you ever been on TV? Simulmedia can analyze TV campaigns from the past and help improve them immediately. Simulmedia links exposure to action by reporting on the business metrics that matter to you in Simulmedia’s performance dashboard. Simulmedia will test variables such as spot length and creative, and then optimize quickly to ensure CPVs or CPIs continuously improve.

Our Omnichannel DSP allows marketers the ability to manage truly omnichannel campaigns across all channels, including mobile, display and social media. It also gives them access to our global ecosystem for premium supply. We provide the complete set of capabilities required to manage coordinated Omnichannel Campaigns including execution, creative management and reporting from a central location. This allows marketers to transcend channel buying silos and focus on creating great consumer experiences and incremental business outcomes from their marketing.