Bits of Gold is a privately held firm specializing in the trading and brokerage of cryptocurrencies. It provides the Israeli market with services to buy and sell Bitcoin and Ethereum using ILS, USD, and EUR through bank transfers, cash, and credit cards. Furthermore, the company runs a high-volume over-the-counter (OTC) brokerage desk, facilitating the liquidation of digital assets for ICOs, individual investors, and investment firms, while also creating financial SaaS products and payment solutions tailored for businesses. With a growing customer base exceeding 50,000 registered users—an impressive increase of 250% in just 2017—its clientele includes private investors, tech companies, financial institutions, investment firms, hedge funds, non-profits, and more. The diverse range of services offered positions Bits of Gold as a significant player in the cryptocurrency landscape.