Online viewers expect instant access to video content, uninterrupted viewing experiences everywhere and on every device. Slow startup times, low resolution video and rebuffering can all impact the viewing experience and lead to lower engagement, abandonment, poor brand perception and lower likelihood of viewers returning. It is too important to understand the connection between video quality, consistency and business results. It is essential to keep your business' health in check by understanding your audience's online viewing habits from both a quality- and engagement perspective. It is crucial to have visibility into the quality of your video performance in order to gain key insights that will impact your long-term business viability.