Best Content Curation Tools for Salesforce Marketing Cloud Account Engagement

B2B companies and online publishers use FeedOtter to create email newsletters, and send automated blog messages from Marketo, Pardot and Eloqua. This results in less time, fewer errors and more website traffic. FeedOtter allows you to notify your blog subscribers about new content and send automated digest emails. With our perfect integrations, all emails are sent from Marketo, Pardot or Eloqua. Intelligent content analysis skips any sending if there isn't new content. The adaptive scheduling feature supports hourly, daily and weekly sending patterns. Combine multiple RSS and data feeds in one email. Integration dependent: Conditionally hide/show content based upon users' preferences. Do you send a weekly, daily, or other routine email newsletters? Do your newsletters contain content that your team copies and pastes from a website or are they full of it? FeedOtter can revolutionize your workflow.

Launched in 2010, Curata was founded on the belief that leveraging machine learning and natural language processing can extract substantial value from the overwhelming volume of online content being generated, thereby simplifying the process of crafting high-quality, relevant content for audiences. To date, Curata has catered to over 1,000 clients spanning diverse sectors and regions, including 20% of the Fortune 100 companies. The company’s offerings have garnered a multitude of prestigious awards and recognitions from analysts, industry bodies, and user review platforms. Its marketing approach resonates with individuals who instinctively filter out the intrusive 'hard sell' typical of traditional advertising methods, which reflects the preferences of many consumers today. Unlike conventional content that emphasizes the merits of a company’s offerings, content marketing focuses on delivering value that a potential customer seeks, aligning with their interests and preferences. Rather than bombarding audiences with annoying and distracting advertisements, Curata prioritizes the creation of engaging content that speaks directly to the reader's needs and desires. This innovative strategy not only enhances user engagement but also fosters a deeper connection between brands and their audiences.

Discover content marketing tools designed to reclaim valuable time in your busy schedule. You can streamline your blog or news feed into real-time email notifications or scheduled digests that arrive daily, weekly, or monthly. Automate the sending of RSS emails through platforms like Salesforce Marketing Cloud, Pardot, or Mailchimp seamlessly. From concert alerts and weather updates to product notifications and competitive analysis, our clients have developed a variety of innovative marketing automation solutions. With StoryPorts Smart Filters, you can effortlessly monitor any digital channel or signal and set up alerts, digests, reminders, and notifications tailored to your specifications. Once configured, these settings work in the background, allowing you to focus on other priorities. Marketing automation can be straightforward and user-friendly. Additionally, Content Radar Approvals provide a way for managers, stakeholders, or legal teams to review and authorize messaging content before it is dispatched. This entire approval mechanism operates automatically, requires no logins, and can be completed with just two clicks from any device, no matter where you are in the world. Embracing these features can significantly enhance your marketing efficiency.

The Upland Kapost content operations platform brings together revenue teams to communicate consistently throughout the entire customer journey. We understand that those who navigate the intricacies of comprehensive content, especially on a large scale, require a robust platform that can meet their demands. With Upland Kapost Premier Success Plans, the burden of expensive custom services is lifted, allowing you to establish a strong basis for achievement. Our Platinum plan, the highest level of service we offer, equips your organization with unparalleled experience and value, ensuring you are well-prepared for future challenges. By leveraging this top-tier plan, your business can maximize its potential and thrive in a competitive landscape.