Best Content Analytics Software for Windows of 2025

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform accelerates your content research, creation, and optimization process so you can publish faster and fearlessly.

Multiple people are working together to create the best content possible for your company. We want them to work together. We created a content collaboration space that anyone can access, no matter where they are. You can manage a content team to gain more time for the bigger picture and new strategies. All the content that you publish through your digital marketing channels can be organized and planned in one calendar. More creativity, less chaos Engage your audience and ensure you publish content that can be found via search engines. We provide actionable and simple-to-use tips for SEO that your writers can use. Based on 15+ metrics related to search engine optimization, monitor your SEO score and see how your story performs for a specific keyword. Our Flesch Reading Ease test helps you determine how well your readers will follow your thoughts.

Open Web Analytics (OWA) is a free and open-source framework for web analytics that empowers you to maintain control over how you gather and assess data regarding your websites and applications. You can operate OWA on your own domain or integrate it within your web application seamlessly. This customizable framework offers the flexibility to be tailored according to your specific needs. It supports tracking for websites built on platforms like WordPress and MediaWiki, along with monitoring administrative events. OWA provides a multitude of standard metrics, dimensions, and reports to help you understand your data better. With an extensive data access API, it facilitates integration with raw data, allowing for a deeper analysis. Furthermore, OWA is designed to comply with GDPR and various other privacy regulations, ensuring user data remains protected. Beyond the basic analytics, OWA boasts several advanced features that are often missing from other open-source solutions. You can keep an eye on your analytics through an intuitive dashboard, which allows for detailed views of individual web pages, including the pages visited before and after. Additionally, you can analyze the clickstream of anonymized user sessions, providing insights into user behavior and navigation patterns. This rich set of features makes OWA a powerful tool for anyone looking to optimize their web presence.

Enhance your healthcare professional (HCP) engagements and streamline your commercial processes using a comprehensive Super App designed for edetailing and closed-loop marketing, covering everything from content distribution and sample management to compliant, multi-channel communication. By closing the feedback loop in both marketing and sales efforts, you can significantly boost operational effectiveness. This all-encompassing solution empowers you to implement your strategic initiatives. Improve your interactions with HCPs and foster deeper customer connections through customized, targeted content. With cutting-edge technology available at your fingertips—whether you’re at home, in the office, or on the move—you can seamlessly integrate your commercial operations. Pitcher provides various pathways and functionalities, specifically tailored to meet the unique needs and demands of commercial representatives, medical science liaisons (MSLs), or key account managers (KAMs), ensuring that each role is supported effectively. The flexibility offered by this Super App positions you to adapt and thrive in an ever-evolving market landscape.

Ensure your content is in sync with your strategic goals by utilizing the top enterprise content governance solution available. Acrolinx effectively captures the unique communication style of your organization and adheres to the established guidelines. By aligning your content with these standards and leveraging automation, it streamlines your editorial workflow. Additionally, it evaluates the effectiveness of your content operations through metrics that focus on both quality and efficiency. When your messaging resonates with your target audience, it enhances engagement and drives better results. Satisfied customers translate to improved sales outcomes, demonstrating the importance of clear and consistent communication. By delivering more functional and informative product content, you can elevate your customer service experience. However, it's crucial to recognize that inadequate content can expose your business to potential risks. Fortunately, managing these risks doesn't have to compromise the creativity of your communication. Instead, you can maintain engaging interactions while navigating potential pitfalls with ease.

The process of creating and overseeing content, web pages, and digital resources has become significantly simpler and more effective. With Evoq Content's user-friendly design, marketers can effortlessly dive in and set up pages rapidly, all without needing help from IT. You can either choose from Evoq’s selection of ready-made layouts or design your own, which can then be stored as a reusable template. The drag-and-drop functionality allows you to easily add elements to your page, and with the slider feature, resizing text blocks is a breeze. The gallery-style layout simplifies the task of locating specific pages, and once you drop a new page into its designated spot, the editing interface appears instantly, enabling you to begin constructing your page. While having a larger group of content creators is beneficial, it may also heighten the risk of human errors occurring. Evoq Content empowers you to expand your content creation team, both internally and externally, while simultaneously protecting your brand’s integrity. This blend of flexibility and security ensures that your digital presence remains robust and reliable.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

Our workflow for content briefs, driven by data, guarantees that your writers create thorough content aligned with both your SEO and brand needs. Content Harmony streamlines the manual processes you currently employ, significantly enhancing efficiency. With features ranging from an in-depth keyword report to a detailed content brief and a user-friendly content grader, your team will quickly adapt to using Content Harmony. Previously, it took our SEO and content marketing experts numerous hours to research topics for clients; however, we have consolidated all necessary information into a single, uniform keyword report. Our standardized brief templates enable your strategists to deliver consistent notes consistently, ensuring that writers have all the essential information at their fingertips. With our easily shareable brief formats, you can grant appropriate access to clients, freelance writers, editors, and graphic designers, facilitating collaboration throughout the content creation process. Additionally, you can evaluate your drafts and existing content against our AI-powered topic model, ensuring that your team consistently publishes thorough and high-quality content. This comprehensive approach ultimately enhances the overall effectiveness of your content strategy.