Best Content Analytics Software for Mac of 2024

Matomo, the most popular open-source web analytics platform is used on more than 1.4 million websites across 190 countries. It has been translated into more than 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. There are two hosting options available for it: cloud and on-premise. Cloud simplifies the installation process, while On-Premise allows you to install the PHP/MySQL software on your own server. This gives you maximum flexibility. This web analytics and conversion optimization tool is premium and offers a wide range of features, including heatmaps, sessions recordings and goals.

Chartbeat, the content intelligence platform that publishers use, empowers media companies with real-time and historical editorial data across desktop, mobile, and social platforms. Chartbeat is a digital publishing platform that helps organizations understand what keeps people interested in their content. Chartbeat partners with 60+ media brands in 60+ countries. Its real-time and historic dashboards, in-depth headline tests and in-page optimization tools as well as robust reporting help the world's top media organizations to understand, measure and build business value from the attention they receive through written and video content.

Rebrandly is the leading platform for branding and shortening URLs, enhancing brand visibility, boosting conversion rates, and providing detailed link analytics. Trusted by global brands like Versace and PayPal since 2015, Rebrandly supports businesses big and small from our US, Rome, and Dublin offices. Our platform is ideal for both general users and those with advanced needs, offering robust APIs for various link-related projects. Key features include a UTM builder, link retargeting, mobile deep linking, URL routing, open graph control, and comprehensive analytics. Rebrandly stands out with its ability to manage multiple domains and permissions across workspaces, ensuring a tailored experience. Quickly create branded links with our browser extension and manage them through our dashboard, where detailed analytics help inform your strategy. Register a new domain from over 2,000 extensions with us, getting started in minutes. Branded links boost your brand’s visibility and can increase click-through rates by up to 39% compared to generic URLs. Rebrandly isn't just a tool; it's a game-changer for digital marketing strategies.

MarketMuse is a content intelligence platform that sets the standard for content quality. Our AI-powered platform accelerates your content research, creation, and optimization process so you can publish faster and fearlessly.

Multiple people are working together to create the best content possible for your company. We want them to work together. We created a content collaboration space that anyone can access, no matter where they are. You can manage a content team to gain more time for the bigger picture and new strategies. All the content that you publish through your digital marketing channels can be organized and planned in one calendar. More creativity, less chaos Engage your audience and ensure you publish content that can be found via search engines. We provide actionable and simple-to-use tips for SEO that your writers can use. Based on 15+ metrics related to search engine optimization, monitor your SEO score and see how your story performs for a specific keyword. Our Flesch Reading Ease test helps you determine how well your readers will follow your thoughts.

Smartocto is an intelligent editorial analytics system that provides actionable data to the newsroom. Our mission is to optimize storytellers' output, making it more relevant, profitable, and impactful. We empower storytellers with crystal clear modular big screens and insightful historical reports, real time A/B headers and lead-in testing, and actionable notifications. This gives them the ability to turn data into action and optimize for online success. Our approach to data is different because we are journalists. We don't just show pageviews. We also show metrics on engagement, loyalty, and impact to help connect online publishers with their audience. We continue to create innovative features every day, sometimes with clients. Check out our website to find out if smartocto might be for you.

Our data-driven content brief workflow ensures your writers produce content that meets your brand and SEO requirements. Content Harmony streamlines the manual process and makes it much faster. Content Harmony will make your team feel at home. Our SEOs and content marketing strategists spent hours researching a topic for clients before we finally put everything they needed into one consistent keyword report. Our standard brief formats allow your strategists to produce consistent notes every single time. This ensures that writers have all the important details they need. Our shareable brief formats are available to clients, freelance writers, editors, and graphic designers. You can give everyone the right access in your content creation process. Our AI-driven topic model will grade your drafts and existing content to ensure that your team publishes complete content every time.

The #1 enterprise content governance solution. Align your content with your strategy. Acrolinx records the communication style of your enterprise and the guidelines that you have established. Acrolinx aligns your content to your guidelines and uses automation for a faster editorial process. It tracks the performance of your entire content production with metrics that are tied to quality or efficiency. Your content will be more effective and engaging if it is relevant to your audience. It's loved by customers and it shows in your sales results. Clear and consistent content leads to a better customer experience. Your customer service shines when you provide more useful and useful product content. Your business could be at risk if your content is not useful. Safe communication doesn't have to be boring. Stay out of trouble and manage the risk better.