Best Content Analytics Software for Hootsuite

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Every shortened link that you share should include a call to action. Join over 100,000 marketers who already use Sniply's shortener to drive conversions through content curation. Sniply is an easy tool that shortens links. It allows you to overlay your custom message onto any piece or content. This gives you the opportunity to include a call to action with every link you share. Sniply works the same way as a URL shortener, but it also allows you to overlay your content on the destination website. You can now send your followers to third-party content without having to disengage them. You can embed a link back to your site or create an entire education journey that guides them through each step. Encourage users to visit your site and leave reviews. Or share your content using customizable calls-to action. Sniply gives you another chance to grab your audience with each custom short link.

Mintent makes it easy to plan, create, publish and measure marketing content. Mintent is a powerful content marketing automation platform that allows marketers of all sizes to manage multiple editorial calendars and content marketing workflows. It also aligns messages with customer buying cycles, allowing them to get better returns on their content investment. Aecom, Teradata and CenturyLink are some of the top customers.