Compare gen.video vs. iPaper in 2026

iPaper

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Description

Our innovative solution seamlessly integrates sales conversion metrics with retail syndication, enabling you to craft compelling content that drives results. Design tailored, engaging shopping experiences that enhance social commerce and allow your customers the freedom to shop at their preferred retailers. This approach not only provides you with essential shopper insights but also empowers you to build targeted audience segments to optimize your media spending effectively. We specialize in producing impactful product videos and lifestyle imagery sourced from trusted entities to elevate the retail product pages showcasing your offerings. Establish clear pathways to purchase across every digital interaction by leveraging our unique shopping experiences that empower consumers to choose where they acquire your products, facilitating the collection of priceless shopper data. Additionally, expedite your processes with our advanced content approval system that offers distinct views and workflows tailored for various social platforms, complemented by top-tier collaboration tools designed to enhance and accelerate feedback and approval on your content. With these capabilities, you can ensure a streamlined approach to content management that ultimately drives better engagement and conversion rates.

Description

iPaper is a premium SaaS solution that allows you to convert your printed leaflets and catalogs into fully interactive shoppable flipbooks that can be pushed across all your digital channels. You can embed and share your flipbooks across all marketing channels and your website. Our platform automatically makes sure that it looks good in any scale and on any device. iPaper’s main features are all focused on enabling you to drive traffic and increase sales. You can create a shopping basket inside your flipbook and provide a way for your visitors to buy directly from within the catalog. You can also enrich your flipbooks with images, videos, product links, forms, newstickers, pop-ups and call-to-actions to make them more engaging for visitors and guide them further along their buying journey. However, adding or editing these enrichments manually can be very time consuming. With iPaper this can be done automatically with enrichment automation. Getting started with iPaper is much more than just creating a catalog that looks good. It is built to help retailers create an automated interactive marketing channel that will drive traffic and inspire shoppers to buy.