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Description

Achieve business success by connecting with individuals authentically, efficiently, and at the most opportune times. Access and interact with over one billion targeted users through top-tier publishers on the foremost native discovery platform. Craft distinctive and pertinent advertising experiences by leveraging Taboola's insights into user behavior and versatile creative options. Accomplish your marketing goals—enhance visibility, acquire valuable leads, and motivate customers to engage online effectively. By doing so, you can create a more impactful presence in your market.

Description

Navigating the complexities of native advertising can be daunting without adequate technology and expertise, but Zemanta streamlines the process significantly. Offering direct access to over 35 networks and exchanges tailored for native advertising, such as Outbrain, Sharethrough, and Triplelift, Zemanta effectively drives traffic and enhances audience engagement. Its key features include: - Complete Transparency – Insight into network media spend, data expenses, and CPCs - A single insertion order (IO) that allows budget management across 25+ networks and exchanges - Integrations with web analytics for tracking post-click performance - Real-time reporting and optimization capabilities - Extensive scale, reaching over 250 million unique users in the US - Targeting audiences using both first and third-party data Additionally, users can upload and oversee thousands of ads from a unified library. Zemanta's platform automatically adjusts your creative assets to fit various native ad formats, enhancing visibility across multiple channels. With the convenience of a single insertion order, you can efficiently manage budgets across more than 35 sources in real time, making your advertising efforts more effective. This ensures that marketers can focus on strategic growth while leveraging Zemanta’s robust technology to simplify their campaigns.

API Access

Has API No 

API Access

Has API Yes 

Screenshots View All

Screenshots View All

Integrations

MINT Yes 
Supermetrics Yes 
The Moneytizer Yes 
Appmax Yes 
CorralData Yes 
DV Publisher Suite Yes 
DeeperDive Yes 
Eyeota Yes 
Faraday Yes 
Hevo Yes 
HubSpot Customer Platform Yes 
HubSpot Marketing Hub Yes 
Improvely Yes 
Lytics Yes 
MSIGHTS Yes 
MetaRouter Yes 
Nexoya Yes 
Squaredance Yes 
The Muse Yes 
Vertikl Yes 

Integrations

MINT Yes 
Supermetrics Yes 
The Moneytizer Yes 
Appmax No 
CorralData No 
DV Publisher Suite No 
DeeperDive No 
Eyeota No 
Faraday No 
Hevo No 
HubSpot Customer Platform No 
HubSpot Marketing Hub No 
Improvely No 
Lytics No 
MSIGHTS No 
MetaRouter No 
Nexoya No 
Squaredance No 
The Muse No 
Vertikl No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Taboola

Founded

2007

Country

United States

Website

www.taboola.com

Vendor Details

Company Name

Outbrain

Founded

2006

Country

United States

Website

www.zemanta.com

Product Features

Content Marketing

Audience Targeting Yes 
Brand Management No 
Campaign Management Yes 
Categorization / Grouping No 
Conversion Tracking Yes 
Distribution Management Yes 
Editorial Calendar No 
Multi-Channel Publishing Yes 
Publish Scheduling No 
SEO Management No 
Social Media Management No 
Video Management No 

PPC

A/B Testing Yes 
Account Alerts No 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Search Engine Marketing (SEM)

A/B Testing Yes 
Account Alerts No 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms No 
URL Builder No 

Product Features

App Monetization

Banner Ads No 
Data Monetization No 
Dynamic Product Ads No 
Native Ads No 
Playable Ads No 
Rich Media Ads No 
Sponsorships No 
Subscriptions No 
Video Ads No 

Alternatives

Alternatives

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