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Description
TC Analytics serves as a valuable resource for retail experts, enabling them to visualize real-time data gathered from our people counting sensors related to customer interactions at the sales counter. By tracking essential management KPIs, this tool empowers you to make informed decisions that enhance resource allocation and increase your business’s profitability. Equipped with cutting-edge technology, TC Analytics utilizes VECTOR 4D sensors that boast an impressive 99.5% accuracy in counting individuals, a claim supported by 15 years of industry experience and high satisfaction ratings from clients across over 7,000 retail locations. Additionally, this innovative tool facilitates customer segmentation based on gender and age demographics, allowing businesses to pinpoint which areas capture the most attention by analyzing consumer behavior at the point of sale. Furthermore, with these insights, retailers can tailor their strategies to better meet the needs of their diverse clientele.
Description
Tamoco offers a comprehensive location-based solution tailored for advertisers, brands, marketers, and agencies. By leveraging behavioral segments, businesses can effectively assess both online and offline engagement linked to location data. This technology empowers Tamoco to pinpoint the ideal audience or segment according to their real-world behaviors. It focuses on identifying audiences based on their movement patterns. By providing interest-driven segments that reflect how individuals navigate known locations, Tamoco enhances targeting precision. Its network merges movement data with demographic insights to formulate highly detailed audience profiles that encompass interests and behaviors. Additionally, Tamoco offers ready-made location-based audience segments accessible through platforms like Dv360 and AppNexus. Advertisers can specifically reach audiences when they are present in targeted venues or points of interest. Utilizing advanced sensor-driven technology, Tamoco enables a deeper understanding of specific areas within these locations for more customized targeting strategies. By bridging the gap between online interactions and offline behaviors, Tamoco facilitates the attribution of digital ads to actual visits in the physical world, ensuring a more integrated marketing approach. This holistic method of engagement not only enhances advertising effectiveness but also provides valuable insights into consumer behavior patterns.
API Access
Has API
No
API Access
Has API
No
Integrations
Facebook
No
Google Cloud Platform
No
Instagram
No
Pinterest
No
Snapchat
No
YouTube
No
Integrations
Facebook
Yes
Google Cloud Platform
Yes
Instagram
Yes
Pinterest
Yes
Snapchat
Yes
YouTube
Yes
Pricing Details
$65 per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
TC Group Solutions
Founded
2007
Country
France
Website
www.tcgroupsolutions.com
Vendor Details
Company Name
Tamoco
Country
United Kingdom
Website
www.tamoco.com/solutions-advertising-marketing/
Product Features
Data Analysis
Data Discovery
Yes
Data Visualization
Yes
High Volume Processing
No
Predictive Analytics
Yes
Regression Analysis
No
Sentiment Analysis
No
Statistical Modeling
No
Text Analytics
No
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
Yes
Performance Metrics
Yes
Predictive Analytics
Yes
ROI Tracking
Yes
Social Media Metrics
No
Website Analytics
No
Qualitative Data Analysis
Annotations
No
Collaboration
No
Data Visualization
Yes
Media Analytics
No
Mixed Methods Research
No
Multi-Language
No
Qualitative Comparative Analysis
Yes
Quantitative Content Analysis
Yes
Sentiment Analysis
No
Statistical Analysis
Yes
Text Analytics
No
User Research Analysis
No
Product Features
Location Intelligence
Behavioral Analytics
No
Data Visualization
No
Demographic Data
No
Geocoding
No
Geofencing
No
Location Tracking
No
Predictive Analytics
No
Trade Area Analysis
No
Location-Based Marketing
Audience Demographics
No
Beacons (BLE)
No
Contextual Marketing
No
Footfall Analytics
No
Geofencing
No
Location Intelligence
No
Marketing Attribution
No
Marketing Automation
No
NFC
No
Personalization
No
Push Notifications
No
QR Codes
No
Reporting / Analytics
No
Social Marketing
No
Wi-Fi
No
