Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.
Description
Zeropark is an advertising and monetization platform for global brands and companies.
We help our partners achieve scalable growth through proprietary technology, incremental audiences and future-proof solutions.
Zeropark connects brands to consumers at key moments in the modern customer journey. This allows brands to drive incremental sales more effectively than other channels.
API Access
Has API
No
API Access
Has API
No
Integrations
Amazon
Yes
Google Cloud Platform
Yes
Juni
No
Meta AI
Yes
Shopify
Yes
Snowflake
Yes
Voluum
No
Integrations
Amazon
No
Google Cloud Platform
No
Juni
Yes
Meta AI
No
Shopify
No
Snowflake
No
Voluum
Yes
Pricing Details
$2,000 per month
Free Trial
Yes
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Stella
Country
United States
Website
www.stellaheystella.com
Vendor Details
Company Name
Zeropark
Founded
2013
Country
Poland
Website
zeropark.com