Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Stella is a platform designed for marketing measurement, providing marketers with robust, scientifically validated insights into which advertisements, campaigns, and media channels effectively contribute to increased revenue. The platform is equipped with three primary tools: Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). Through Incrementality Testing, Stella conducts geo-holdout studies, also known as inverse holdouts, to evaluate performance differences between test and control areas, effectively isolating the causal effects of advertisements as opposed to relying solely on attribution methods. This tool simplifies complex statistical processes, including causal inference and confidence intervals, allowing users to understand the potential outcomes without a specific campaign, thus uncovering the genuine “lift” attributed to each advertisement. Furthermore, its Media Mix Modeling feature employs a unique Bayesian approach to dissect historical marketing expenditures and various external influences, such as seasonality and promotional events, to assess the contribution of each channel to overall sales effectively. By leveraging these advanced methodologies, Stella empowers marketers to make informed decisions based on accurate data analysis.
Description
Zeropark is an advertising and monetization platform for global brands and companies.
We help our partners achieve scalable growth through proprietary technology, incremental audiences and future-proof solutions.
Zeropark connects brands to consumers at key moments in the modern customer journey. This allows brands to drive incremental sales more effectively than other channels.
API Access
Has API
API Access
Has API
Integrations
Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum
Integrations
Amazon
Google Cloud Platform
Juni
Meta AI
Shopify
Snowflake
Voluum
Pricing Details
$2,000 per month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Stella
Country
United States
Website
www.stellaheystella.com
Vendor Details
Company Name
Zeropark
Founded
2013
Country
Poland
Website
zeropark.com