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Description
We harness the power of data science, advanced predictive algorithms, and the insights of seasoned professionals to enhance your outcomes and synchronize your Brand Mentality™ swiftly, regardless of future challenges. Our innovative and flexible strategy for media planning, purchasing, and optimization spans various platforms, including YouTube, TikTok, Connected TV & OTT, Live Streaming video, as well as all high-quality publishers and networks. As audience behaviors evolve in unpredictable ways due to rapidly shifting conditions, our robust analytics combined with extensive data access—via the YouTube Measurement Program and numerous other resources—enable us to steer your messaging in accordance with emerging trends and your specific goals. Additionally, our GoodNews Algorithm and TrendGuard™ technologies are designed to detect and even anticipate cultural changes, ensuring that your brand remains on track. The Outcome Intelligence platform from Sightly integrates a comprehensive suite of software and services that we utilize to swiftly plan, execute, and optimize your outcomes, positioning you ahead of the curve. With our expertise, we ensure that you not only adapt to changes but also thrive amid them.
Description
sMMMart AI represents a cutting-edge tool for optimizing marketing strategies, hosted on the Google Cloud Platform, which utilizes continuous Bayesian modeling to produce outcomes as frequently as every week. This innovative system automates the process of data ingestion through exclusive connectors and employs the lightweight_mmm library for comprehensive multi-level marketing mix modeling, while presenting insights through Looker Studio. In contrast to conventional modeling techniques, sMMMart AI evaluates contributions throughout the entire marketing funnel across various campaigns and channels, including aspects like media expenditure, pricing strategies, promotional activities, and seasonal trends. By incorporating Bayesian methods, it enhances the accuracy of its predictions and enables scenario planning to visualize potential budget distributions and their projected effects. Furthermore, it adapts to changing data privacy laws by relying on aggregate econometric models instead of tracking individual users, thus providing marketing teams the ability to transcend last-click attribution. This approach reveals the synergies between different channels, assesses the impact of creative tactics at a granular level, and facilitates strategic enhancements across the broader marketing landscape, ultimately empowering teams to make more informed decisions.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Sightly
Founded
2013
Country
United States
Website
www.sightly.com
Vendor Details
Company Name
Salestube
Founded
2016
Country
Poland
Website
salestube.tech/smmmart-ai
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization