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Description

Roku Advertising is designed to help businesses reach more consumers through targeted ads on the leading streaming platform in the U.S. With access to over 125 million viewers daily, Roku offers an expansive and precision-driven solution for marketers. The platform combines powerful performance analytics and a robust set of ad tools to drive results, whether your goals are top-of-funnel awareness or lower-funnel sales. Roku enables brands of all sizes to tap into the growing streaming trend, ensuring they reach their target audience effectively. Its innovative advertising solutions, including video ads, native ads, and action ads, allow for seamless and impactful ad placements across the streaming space, all while providing insights on campaign effectiveness.

Description

Center your advertising strategy around the customer to create impactful brand experiences. Both existing and potential customers anticipate personalized interactions, yet many current advertising tactics focus more on delivering impressions than enhancing customer satisfaction and achieving business goals. Utilizing the ViralGains OdysseyTM platform enables you to craft advertising journeys that resonate with the customer's voice, including their preferences, needs, and actions, allowing for the deployment of tailored ads. This customer-centric advertising technique has demonstrated effectiveness by increasing brand trust by 2.3 times, doubling website traffic, and reducing wasted impressions by 59%. Additionally, it facilitates gaining market share by attracting customers from competitors, fostering loyalty, encouraging repeat purchases, and promoting brand advocacy. It also generates heightened interest and excitement leading up to an event, show, or product release, while assisting in the acquisition of new customers and boosting sales. Furthermore, it enhances engagement and education among relevant audiences, and can play a critical role in improving brand perception during times of crisis. By prioritizing the customer, you not only meet their expectations but also drive long-term business success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
Kochava
LumenAd
MINT
dough

Integrations

Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
INCRMNTAL
Kochava
LumenAd
MINT
dough

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Roku

Founded

2002

Country

United States

Website

advertising.roku.com

Vendor Details

Company Name

ViralGains

Founded

2012

Country

United States

Website

www.viralgains.com

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Product Features

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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