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Average Ratings 0 Ratings
Description
Robyn is a cutting-edge, open-source Marketing Mix Modeling (MMM) tool created by Meta’s Marketing Science team for experimental purposes. It aims to assist advertisers and analysts in constructing thorough, data-driven models that assess how various marketing channels affect business results, such as sales and conversions, while ensuring privacy through aggregated data. Instead of depending on tracking individual users, Robyn delves into historical time-series data by integrating marketing expenditure or reach information—encompassing ads, promotions, and organic initiatives—with performance indicators to evaluate incremental impacts, saturation effects, and carry-over dynamics. The package utilizes a combination of classical statistical techniques and contemporary machine learning methods; it employs ridge regression to mitigate multicollinearity in complex models, performs time-series decomposition to differentiate between trends and seasonal patterns, and incorporates a multi-objective evolutionary algorithm for optimization. This innovative approach allows businesses to gain deeper insights into their marketing effectiveness and make more informed decisions based on robust analysis.
Description
Navigating the landscape of marketing becomes increasingly intricate when you move beyond just advertising on Facebook and Google. Rockerbox addresses this challenge by equipping you with the essential marketing infrastructure needed to rapidly and effectively scale your business. By centralizing all of your marketing expenditures and campaigns—whether they are paid, organic, digital, or offline—Rockerbox streamlines your efforts. The platform ensures that conversions are deduplicated, delivering a fully transparent and customizable experience that guarantees your data remains accurate and reliable. If you're facing difficulties in gauging the impact of your brand, Rockerbox offers comprehensive playbooks to guide you. Not clear on how to evaluate OTT, Linear, or Direct Mail effectiveness? Rockerbox provides specific methodologies tailored for each type of media. Looking to understand Facebook views better? The solution lies in utilizing Synthetic Events. Additionally, pondering how swiftly you require a channel to achieve a positive return on ad spend (ROAS)? It's crucial to also consider the level of loss you're prepared to tolerate before a customer becomes profitable, as these metrics play a vital role in your overall marketing strategy.
API Access
Has API
API Access
Has API
Integrations
Facebook
AxisCare
Daasity
Ethyca
Facebook Ads
Fairing
Instagram Ads
Meta Pixel
Pepperjam
Integrations
Facebook
AxisCare
Daasity
Ethyca
Facebook Ads
Fairing
Instagram Ads
Meta Pixel
Pepperjam
Pricing Details
Free
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Meta
Founded
2004
Country
United States
Website
facebookexperimental.github.io/Robyn/
Vendor Details
Company Name
Rockerbox
Founded
2006
Country
United States
Website
www.rockerbox.com
Product Features
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking