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ease
features
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support

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Description

Establishing benchmarks is essential for achieving success in the social media landscape, as it involves understanding the average performance of brands within your sector and comparing your outcomes to that standard rather than merely assessing your historical results. The process of collecting and continuously updating comprehensive competitive data to establish these benchmarks can be quite labor-intensive. However, with Rival IQ, you can seamlessly integrate competitive insights into your social media metrics through our perpetual benchmarking system. Our advanced social media analytics tools enable you to quickly identify where your rivals are directing their efforts. By incorporating competitive analysis into your social media reports, you can discover additional avenues to enhance audience engagement. Furthermore, you can reveal the strategies and focal points of your competitors by utilizing effective analysis tools that track trending topics, popular hashtags, and the most successful content in your industry. This deeper understanding of the competitive landscape will empower you to make more informed decisions and optimize your social media strategy.

Description

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. Here are some of Sotrender's main advantages: - easily accessible marketing data: reach, engagement, user demography, content overview and many more, - pivotal Facebook, Instagram, LinkedIn and TikTok metrics in one place, including historical data, - quick, comprehensive reports that help to significantly decrease the workload and visibly optimize a marketer’s working time, - possibility to benchmark organic or paid company results against selected competitors or the whole industry, - insights into competitors’ monthly ad spend and set campaign goals, - AI-driven Meta ads optimization.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Facebook
Instagram
LinkedIn
TikTok
X (Twitter)

Integrations

Facebook
Instagram
LinkedIn
TikTok
X (Twitter)

Pricing Details

$199 per month
Free Trial
Free Version

Pricing Details

$72 a month with 5 profiles
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Rival IQ

Founded

2013

Country

United States

Website

www.rivaliq.com

Vendor Details

Company Name

Sotrender

Founded

2010

Country

Poland

Website

sotrender.com

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Product Features

Reporting

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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