Compare Rela vs. Zurple

Rela is an innovative platform designed for property marketing, empowering real estate agents with the ability to craft visually appealing single property websites using more than 20 customizable, mobile-responsive templates. Users can effortlessly upload a limitless array of media including photos, videos, 3D tours, floor plans, documents, and engaging interactive content, while also incorporating various lead generation options such as appointment requests, open house registrations, pop-ups, and Facebook lead-generation campaigns aimed at transforming site visitors into potential clients. Additionally, Rela features a comprehensive marketing center that allows users to create tailored listing videos, flyers, brochures, social media posts, and postcards, launch cohesive Facebook advertising campaigns, and distribute marketing materials across different social platforms, all while providing analytics and reporting tools to monitor traffic and engagement effectively. The platform is equipped with built-in lead management and CRM synchronization, enabling users to efficiently oversee and organize leads from a unified dashboard. To further enhance user experience, advanced website settings allow for SEO customization, integration of analytics tracking IDs, Facebook pixels, lead emails, or personalized code, along with the option to password protect specific sites for added security. This multifaceted approach not only streamlines the marketing process but also equips real estate professionals with the resources they need to succeed in a competitive market.

Zurple’s comprehensive software solution effectively gathers real estate leads and transforms them into engaging Conversations™ and potential clients. Each target area you operate in is complemented by a dedicated home search website created by Zurple. Some agents manage up to 10 distinct Zurple websites, each focusing on niche subareas of their city. Many users of Zurple also invest in their search engine marketing services, guaranteeing a consistent influx of new leads each month that are funneled into their Zurple platform. Additionally, around half of Zurple's clientele harness leads from Zillow and other avenues to bolster their reach. The platform equips you with an in-depth profile of each lead's search patterns, which empowers you to initiate Conversations™ that foster engagement. Zurple provides crucial insights regarding the lead's geographical location, their preferred property types, the specific properties they are interested in, and a comprehensive history of their searches. Furthermore, Zurple’s innovative software utilizes advanced algorithms to evaluate lead behavior, effectively identifying which leads exhibit the highest likelihood of becoming genuine home buyers. This dual approach maximizes both engagement and conversion rates, ensuring agents have the tools they need to succeed in the competitive real estate market.