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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.

Description

Semasio is a cutting-edge platform that enhances the effectiveness of advertising by integrating insights into human behavior, advanced semantic technology, and real-time predictive targeting. It provides a diverse array of products and services aimed at refining marketing tactics in an environment that prioritizes privacy. With both pre-packaged and tailored audience targeting segments, it allows marketers to execute highly precise and adaptable campaigns. By utilizing audience extension, Semasio enables brands to identify and engage potential customers who share similar attributes with their top clients, thereby broadening their market reach while maintaining high accuracy levels. Additionally, its contextual targeting features facilitate effective and privacy-conscious advertising by concentrating on the content that consumers interact with, eliminating the need for cookie-based tracking. The innovative contextual PLUS targeting function enhances this approach by predicting the most likely locations of ideal customers, merging audience data precision with the vast outreach capabilities of contextual targeting. Overall, Semasio stands out as a valuable tool for marketers seeking to navigate the complexities of modern advertising while upholding consumer privacy.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Acast Yes 
Adform Yes 
Adobe Acrobat Yes 
Basis DSP Yes 
Eyeota Yes 
LiveRamp Yes 
MediaMath Yes 
Nexxen Yes 
Oracle Cloud Infrastructure Yes 
PubMatic Yes 
Salesforce Yes 
Teads Yes 
The Trade Desk Yes 
TransUnion Digital Business Profile Yes 
TransUnion TruAudience Yes 
TrueTargeting No 
Viant Advertising Cloud Yes 
Xandr Yes 
Yahoo DSP Yes 

Integrations

Acast No 
Adform No 
Adobe Acrobat No 
Basis DSP No 
Eyeota No 
LiveRamp No 
MediaMath No 
Nexxen No 
Oracle Cloud Infrastructure No 
PubMatic No 
Salesforce No 
Teads No 
The Trade Desk No 
TransUnion Digital Business Profile No 
TransUnion TruAudience No 
TrueTargeting Yes 
Viant Advertising Cloud No 
Xandr No 
Yahoo DSP No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person No 

Vendor Details

Company Name

Comscore

Founded

1999

Country

United States

Website

www.proximic.com/home

Vendor Details

Company Name

Semasio

Founded

2019

Country

United States

Website

www.semasio.com

Product Features

Product Features

Alternatives

Alternatives