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Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
Description
Socioh serves as a comprehensive digital advertising solution tailored for eCommerce brands, equipping both novice and seasoned advertisers with the necessary tools to create successful ad campaigns on platforms like Facebook and Instagram. Our offerings include a Branded Catalog that enhances your product feed with custom designs and automated rules, leading to an increase in the click-through rate (CTR) of your dynamic ads. Additionally, we provide a complimentary first-party pixel and an analytics dashboard that enables you to monitor every interaction on your site with multiple attribution models and customizable filters, along with insights on budget allocation, customer journeys, and creative performance. Furthermore, our data-driven campaign recommendations leverage artificial intelligence to analyze your purchasing behavior and first-party data, ensuring that each tailored campaign comprises ad sets derived from your unique data. We also utilize AI for audience segmentation, automatically generating the most valuable audiences tailored to your business needs, thereby streamlining the advertising process for optimal outcomes.
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Etsy
Facebook
Facebook Ads
Google Shopping
Instagram
Instagram Ads
Meta Ads
Integrations
Etsy
Facebook
Facebook Ads
Google Shopping
Instagram
Instagram Ads
Meta Ads
Pricing Details
$10/month
Free Trial
Free Version
Pricing Details
$149/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Vendor Details
Company Name
Socioh
Founded
2012
Country
United States
Website
socioh.com
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
