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Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
Description
ROI Hunter assists e-commerce businesses to become more profitable by providing technology and professional guidance. This helps them achieve positive ROI in the initial stages of cooperation.
We have created a Product Marketing Platform (PMP), which connects product, campaign and other first-party data to provide marketers insight into campaign performance across different channels with additional context about their impact on products being or could be promoted.
Our platform can capture Google Shopping Trends, product margins, return rate rates, identify new products, deadstock or any other product-level data. It can also enhance Facebook algorithms to deliver tangible results, resulting in positive ROI scaling of the ad-spend.
We facilitate collaboration between marketing and merchandising by helping Category Managers understand the marketing performance and ad spend of each product and automatically recommend the best products for promotion.
You can achieve a positive ROI by working with global b
API Access
Has API
API Access
Has API
Screenshots View All
No images available
Integrations
Google Shopping
Agile CRM
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Google Analytics
HubSpot Customer Platform
Integrations
Google Shopping
Agile CRM
Altitude
AppsFlyer
BigCommerce
Branch
Copper
Ecwid
Google Analytics
HubSpot Customer Platform
Pricing Details
$10/month
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Vendor Details
Company Name
ROI Hunter
Founded
2014
Country
Czech Republic
Website
www.roihunter.com
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Social Media Advertising
Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions
