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Description
PressPlay is an entirely self-sufficient platform that leverages generative AI to formulate, evaluate, and expand experiments in the Google Play store with no manual intervention required. This innovative solution aims to supplant conventional ASO workflows reliant on spreadsheets by autonomously creating hypotheses, visual assets, and written content drawn from app statistics and market dynamics. After integration with the Google Play Console, it systematically queues, initiates, and oversees experiments continuously, adhering to user-defined parameters, allowing teams to conduct numerous tests at the same time. The automation engine evaluates real-time performance data, detects successful trends, amplifies effective variations, and swiftly halts underperforming experiments to optimize productivity. Furthermore, PressPlay consolidates insights from various experiments, offering a centralized repository for analysis that can be filtered by region or asset type, significantly decreasing reporting time from several hours to just a few minutes. This efficient approach not only enhances productivity but also empowers teams to make data-driven decisions rapidly, fostering a more agile testing environment.
Description
Storemaven introduced App Store A/B testing in 2014. Our platform and expertise are used by more than 60% of the top app publishers, such as Google, Zynga and Uber, to test their app store marketing assets, understand user behavior, and build apps.
Our methodology is based on the right combination technological and human input. Our platform uses predictive testing and machine-learning algorithms to determine which designs are most effective for your app store page. This will help you increase conversion rates and lower cost per install. Our professional services, backed by unparalleled data and experience, will help you test the most effective marketing assets and develop a long-term App Store Optimization strategy that delivers continued success.
API Access
Has API
API Access
Has API
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
PressPlay
Country
United States
Website
www.pressplay.run/
Vendor Details
Company Name
Storemaven
Founded
2014
Country
Israel
Website
www.storemaven.com
Product Features
App Store Optimization (ASO)
A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis
Product Features
App Store Optimization (ASO)
A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis