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features
design
support

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Description

PressPlay is an entirely self-sufficient platform that leverages generative AI to formulate, evaluate, and expand experiments in the Google Play store with no manual intervention required. This innovative solution aims to supplant conventional ASO workflows reliant on spreadsheets by autonomously creating hypotheses, visual assets, and written content drawn from app statistics and market dynamics. After integration with the Google Play Console, it systematically queues, initiates, and oversees experiments continuously, adhering to user-defined parameters, allowing teams to conduct numerous tests at the same time. The automation engine evaluates real-time performance data, detects successful trends, amplifies effective variations, and swiftly halts underperforming experiments to optimize productivity. Furthermore, PressPlay consolidates insights from various experiments, offering a centralized repository for analysis that can be filtered by region or asset type, significantly decreasing reporting time from several hours to just a few minutes. This efficient approach not only enhances productivity but also empowers teams to make data-driven decisions rapidly, fostering a more agile testing environment.

Description

Storemaven introduced App Store A/B testing in 2014. Our platform and expertise are used by more than 60% of the top app publishers, such as Google, Zynga and Uber, to test their app store marketing assets, understand user behavior, and build apps. Our methodology is based on the right combination technological and human input. Our platform uses predictive testing and machine-learning algorithms to determine which designs are most effective for your app store page. This will help you increase conversion rates and lower cost per install. Our professional services, backed by unparalleled data and experience, will help you test the most effective marketing assets and develop a long-term App Store Optimization strategy that delivers continued success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Play
App Store
Singular

Integrations

Google Play
App Store
Singular

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

PressPlay

Country

United States

Website

www.pressplay.run/

Vendor Details

Company Name

Storemaven

Founded

2014

Country

Israel

Website

www.storemaven.com

Product Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Product Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

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