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Description

Passendo stands out as the premier European platform for monetizing newsletter inventory, having been established in 2016 by two visionaries in digital advertising. Our innovative email ad server and SSP have garnered accolades and are instrumental in delivering value to both publishers and advertisers on a global scale, boasting access to over 4,000 high-quality publishing house newsletters. By collaborating with major media publishers around the world, we facilitate the activation of new revenue streams through the underutilized channel of in-email advertising, allowing brands to engage with fresh audiences and discover exciting possibilities. We offer an array of essential features, including comprehensive campaign management with A/B testing, various pricing models such as CPM, CPC, and CPA, as well as sponsorship options. Users can personalize the appearance of Native and Display formats for each ad placement, and benefit from extensive reporting on advertisers, campaigns, and overall performance. Additionally, our platform empowers users to negotiate direct deals with their network of publishers, ensuring complete control and transparency through Inclusion and Exclusion filters. This flexibility enables advertisers to fine-tune their demand strategies to suit specific markets and industry verticals, enhancing their advertising effectiveness.

Description

With 24 million websites integrated into a comprehensive publisher research platform, designed specifically for SSPs, ad networks, DSPs, and agencies to locate publishers, this tool features ad tag data sourced from our dedicated crawlers, traffic metrics, contact information, and complete ads.txt and Sellers.json functionalities. It stands out as the sole app discovery platform tailored for the ad tech industry. Our specialized tracking technology continuously observes over 3 million apps in real-time, offering valuable contact information alongside App-ads.txt and Sellers.json resources. To safeguard your revenue, our ads.txt alert system provides immediate updates on any changes to a publisher’s ads.txt file, ensuring you are promptly informed when lines are added or removed, or when new entities are introduced. We empower businesses worldwide to boost their revenue streams and enhance market insights by developing tools that collect relevant data tailored to their needs. Furthermore, we streamline this process by automating the integration of this intelligence directly into critical business operations, ensuring they can leverage data effectively. This innovative approach not only enhances operational efficiency but also positions companies to make more informed decisions based on real-time data insights.