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Description
Make informed decisions by efficiently testing and modeling intricate business assumptions, whether in the cloud or on-premises. Oracle Essbase empowers organizations to swiftly extract insights from multidimensional datasets through what-if analyses and data visualization tools. Forecasting both company and departmental performance becomes a straightforward task, enabling the development and management of analytic applications that leverage business drivers to simulate various what-if scenarios. Users can oversee workflows for multiple scenarios all within a unified interface, simplifying submissions and approvals. The sandboxing features allow for rapid testing and evaluation of models, ensuring the best-suited model is chosen for production. Additionally, financial and business analysts benefit from over 100 ready-to-use mathematical functions that can be effortlessly implemented to generate new data insights. This comprehensive approach enhances the strategic capabilities of organizations, ultimately driving better performance outcomes.
Description
As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.
API Access
Has API
API Access
Has API
Integrations
Acquigo
DeltaMaster
FairPlanner
Longview Tax
Oracle Cloud EPM Narrative Reporting
Oracle Cloud Infrastructure
Style Intelligence
Integrations
Acquigo
DeltaMaster
FairPlanner
Longview Tax
Oracle Cloud EPM Narrative Reporting
Oracle Cloud Infrastructure
Style Intelligence
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Oracle
Founded
1977
Country
United States
Website
www.oracle.com/business-analytics/essbase.html
Vendor Details
Company Name
SAS Institute
Founded
1976
Country
United States
Website
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf
Product Features
Data Visualization
Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics