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ease
features
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support

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Description

Make informed decisions by efficiently testing and modeling intricate business assumptions, whether in the cloud or on-premises. Oracle Essbase empowers organizations to swiftly extract insights from multidimensional datasets through what-if analyses and data visualization tools. Forecasting both company and departmental performance becomes a straightforward task, enabling the development and management of analytic applications that leverage business drivers to simulate various what-if scenarios. Users can oversee workflows for multiple scenarios all within a unified interface, simplifying submissions and approvals. The sandboxing features allow for rapid testing and evaluation of models, ensuring the best-suited model is chosen for production. Additionally, financial and business analysts benefit from over 100 ready-to-use mathematical functions that can be effortlessly implemented to generate new data insights. This comprehensive approach enhances the strategic capabilities of organizations, ultimately driving better performance outcomes.

Description

As marketing teams encounter mounting pressure to achieve more with limited resources, distinguishing their message amidst the clutter of marketing communication to reach an attentive audience can be quite difficult. Although techniques such as segmentation, predictive modeling, and rigorous testing can enhance the efficacy of individual interactions with customers, they do not fully encompass the myriad daily challenges faced in marketing. Marketers are tasked with juggling competing objectives from various business units, managing an array of marketing initiatives while adhering to constraints like channel capacities, controlling budget allocations, and following customer contact regulations. Additionally, internal power struggles can complicate matters further. In a multiproduct organization boasting numerous campaigns and a vast customer base, determining the appropriate campaigns for each customer becomes a critical question. An intuitive user interface empowers marketers to conduct what-if analyses effortlessly, allowing them to identify the optimal offers for specific customers, as well as gain insights into how adjustments in business constraints might influence results. This capability not only enhances decision-making but also streamlines the marketing process significantly.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Acquigo
DeltaMaster
FairPlanner
Longview Tax
Oracle Cloud EPM Narrative Reporting
Oracle Cloud Infrastructure
Style Intelligence

Integrations

Acquigo
DeltaMaster
FairPlanner
Longview Tax
Oracle Cloud EPM Narrative Reporting
Oracle Cloud Infrastructure
Style Intelligence

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Oracle

Founded

1977

Country

United States

Website

www.oracle.com/business-analytics/essbase.html

Vendor Details

Company Name

SAS Institute

Founded

1976

Country

United States

Website

www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf

Product Features

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Product Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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