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Description
We assist businesses in uncovering valuable insights hidden within their vast data resources. In today's digital landscape, companies are inundated with an overwhelming volume of data that can greatly enhance their operational efficiency. At Omnicommerce, we equip you with affordable tools that enable you to swiftly and conveniently access these valuable insights. Our insight suites will illuminate your performance metrics with exceptional detail, guiding you towards the most impactful decisions. One key component is our Google Ads Suite, which addresses the fact that over 40% of marketing budgets are allocated to Google Ads, making it crucial to leverage data for optimizing expenditures. Given the numerous gaps in Google’s reporting, our suite fills these voids and employs various analytical techniques to support improved business performance decisions. By adhering to our proven methodology of allocating, optimizing, and reviewing, our Google Ads Suite offers a range of focused tasks designed to enhance your overall performance. Ultimately, we are committed to helping you navigate the complexities of data to drive impactful outcomes for your business.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
API Access
Has API
Integrations
Google Ads
AT Internet
Awin
Criteo
Daisycon
Eulerian
Facebook
Google Ad Manager
Google Data Studio
Google Sheets
Integrations
Google Ads
AT Internet
Awin
Criteo
Daisycon
Eulerian
Facebook
Google Ad Manager
Google Data Studio
Google Sheets
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
1500€/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Omnicommerce
Country
United Kingdom
Website
omnicommerce.co.uk
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking