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Description
Omega Pixels offers an all-encompassing solution for tracking conversions tailored for eCommerce businesses and performance marketers. This tool facilitates precise tracking, management, and enhancement of conversion events across various advertising platforms such as Facebook, TikTok, Pinterest, and others.
With Omega Pixels, users can effortlessly install and oversee multiple pixels without needing coding skills, automatically capturing critical events from Page View to Purchase while guaranteeing dependable data delivery through both browser and server-side tracking methods. The platform also features event deduplication, which aids in minimizing signal loss and enhancing attribution accuracy, particularly in a privacy-centric landscape.
By consolidating pixel management and conversion analytics, Omega Pixels enables advertisers to refine their campaign performance, boost their return on ad spend (ROAS), and confidently make informed decisions backed by data. The ease of use and comprehensive features make it an essential tool for marketers aiming to thrive in the competitive eCommerce arena.
Description
PixelPulse is a Shopify application designed to notify users when their checkout tracking ceases to relay purchases to Meta or Google Analytics 4. Issues such as a theme update, application conflicts, or expired tokens can disrupt the flow of purchase data to these platforms, often going unnoticed until ad performance metrics begin to decline weeks later. To address this problem, PixelPulse introduces its own pixel to the Shopify store, monitoring checkout activities closely: it sends a Slack alert if checkout events stop for 24 hours, notifies users of any failures in forwarding to Meta or GA4, and provides updates when the issue is resolved; in addition, it offers server-side backup forwarding of checkout data to the Meta Conversions API and GA4, all presented on a single dashboard that tracks the status of each checkout event and its respective destination. The free plan includes the dashboard along with backup forwarding to one platform, either Meta or GA4, while the Starter plan, available for $19 per month with a 7-day trial, encompasses both platforms, Slack notifications, and a 30-day history of events. Furthermore, this robust alert system enables merchants to take immediate action and optimize their advertising strategies effectively.
API Access
Has API
No
API Access
Has API
No
Screenshots View All
No images available
Integrations
Facebook
Yes
Instagram
Yes
Pinterest
Yes
Shopify
No
TikTok
Yes
X (Twitter)
Yes
Integrations
Facebook
No
Instagram
No
Pinterest
No
Shopify
Yes
TikTok
No
X (Twitter)
No
Pricing Details
$0
Free Trial
Yes
Free Version
Yes
Pricing Details
$19/month
Free plan: tracking health dashboard and server-side backup forwarding to one platform (Meta or GA4), 1-day history. Starter $19/month with a 7-day free trial: Meta and GA4 together, Slack alerts, 30-day history. Billed through Shopify.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Omega Pixels
Founded
2017
Country
Vietnam
Website
twoowls.io
Vendor Details
Company Name
MoeZee Shop
Country
Egypt
Website
www.moezeeshop.com/pixelpulse/
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No