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Description

Nielsen ONE serves as an all-encompassing cross-media measurement tool that offers consolidated insights into how audiences engage with linear television, streaming, and various digital platforms. By synthesizing both first-party and third-party audience data, it allows for meticulous media planning and evaluation, which in turn supports the development of tailored, impactful advertising campaigns aimed at reaching the target audience at optimal moments. This platform provides deduplicated metrics for advertisements as well as content, granting a cohesive perspective on audience behavior that aids in shaping content creation and monetization strategies. Utilizing a unique identity system, Nielsen ONE merges panel data, third-party identity details, and direct publisher connections to yield precise, person-level impressions for campaigns. Furthermore, with its capability for four-screen ad deduplication, it effectively assesses viewer engagement across a range of devices, including connected TVs, computers, and mobile phones, while also incorporating out-of-home, broadband-only, and over-the-air viewing statistics. Overall, Nielsen ONE enhances the media landscape by equipping advertisers and content creators with the insights needed to optimize their outreach efforts.

Description

VIS.X® represents an innovative advertising technology that facilitates the streamlined execution of media and powerful ad products on a large scale. By consolidating inventory into a comprehensive auction that presents all available products in a single transaction, VIS.X® enhances the efficiency of the bidstream for buyers. Developed by YOC, this platform is designed to reveal the true potential of digital advertising, positioning VIS.X® as the preferred choice for impactful programmatic advertising. Buyers can seamlessly execute transactions using YOC's exclusive high-impact ad formats without needing to make additional changes on their demand-side platform (DSP). The integrated creative technology within VIS.X® has the ability to convert standard creative assets into engaging, high-impact rich media ads in real-time, right at the point of transaction. With hundreds of prestigious publishers already onboard, VIS.X® provides buyers with a vast inventory that is 100% brand-safe and of premium quality, all available at scale. Furthermore, VIS.X® allows publishers to either connect their monetization frameworks directly or utilize header bidding, enhancing flexibility in their advertising strategies. This unique approach not only maximizes revenue opportunities for publishers but also ensures a more effective advertising experience for buyers.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Spotai

Integrations

Spotai

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Nielsen

Country

United States

Website

www.nielsen.com/solutions/audience-measurement/nielsen-one/

Vendor Details

Company Name

YOC Mobile Advertising

Founded

2001

Country

Germany

Website

yoc.com/vis-x-platform/

Product Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Alternatives

Alternatives

Megaphone Reviews

Megaphone

Spotify