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Average Ratings 2 Ratings
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Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
Description
Empowering brands, agencies, publishers to know and grow their audiences with an intelligent audience platform.
API Access
Has API
No
API Access
Has API
No
Integrations
Commanders Act
No
Datahive360
No
Desktop.com
No
Eyeota
No
Factori
No
FuseCommander
No
Hu-manity.co Privacy Experience
No
Infinity Call Tracking
No
Kleene
No
MINT
No
Integrations
Commanders Act
Yes
Datahive360
Yes
Desktop.com
Yes
Eyeota
Yes
Factori
Yes
FuseCommander
Yes
Hu-manity.co Privacy Experience
Yes
Infinity Call Tracking
Yes
Kleene
Yes
MINT
Yes
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
Yes
Free Version
Yes
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
Vendor Details
Company Name
Quantcast
Founded
2006
Country
United States
Website
www.quantcast.com
Product Features
Product Features
Advertising Agency
Campaign Management
Yes
Collaboration
No
Document Management
No
File Sharing
No
Project Management
Yes
Task Management
Yes
Time Tracking
No
Audience Intelligence
AI / Machine Learning
Yes
Audience Segmentation
Yes
Competitive Intelligence
Yes
Content Tracking
Yes
Data Visualization
No
Data-Driven Insights
Yes
Filters / Search
Yes
Image Recognition
No
Sentiment Analysis
No
Social Listening
No
Social Media Analytics
No
Trend Tracking
No
Reporting
Customizable Dashboard
No
Data Source Connectors
No
Drag & Drop
No
Drill Down
Yes
Email Reports
No
Financial Reports
No
Forecasting
No
Marketing Reports
Yes
OLAP
No
Report Export
No
Sales Reports
No
Scheduled / Automated Reports
Yes
Video Advertising
Ad Optimization
Yes
Collaboration Tools
No
Creative Asset Management
Yes
Demand-Side Platform (DSP)
Yes
Design Ads
Yes
Display Advertising
Yes
In-App Video
Yes
Media Buying
Yes
Reporting / Analytics
Yes
Social Advertising
No
Supply-Side Platform (SSP)
Yes
Video Monetization
No
