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features
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support

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Description

The world is changing rapidly, and keeping your audience’s attention is even more challenging. From shorter attention spans to greater competition to constantly evolving and more personalized content, building and maintaining a quality relationship with your customers relies on a multitude of factors. With the Naviga Content Engagement Platform (CEP) you can build the value that will keep people coming back. Our philosophy is simple. We help you to create, enrich, deliver and monetize your content to manage engagements from end-to-end so you can focus on what matters most, building valuable relationships with your customers. With headquarters in Bloomington, MN and regional offices throughout the world, Naviga is a trusted partner serving over 3,200 news media, broadcast, magazine, financial services and corporate clients in 45 countries.

Description

SmartyAds is a full-stack programmatic infrastructure that makes advertising easy for publishers and advertisers. It took 7+ years to create it, but now it has everything you need to make your campaigns a success: DSP and SSP, DMP, White Label Solutions, and DSP and SSP. The platforms streamline the process by allowing you to prioritize who, where, and how to trade with. This will help you achieve your goals quickly.

API Access

Has API Yes 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

AdMachine No 
Apple Pay Yes 
Braintree Yes 
Cybersource Yes 
Flowplayer Yes 
Google Pay Yes 
IngeniousPlex No 
PayPal Yes 
SendMyAd Yes 
Vindicia Yes 

Integrations

AdMachine Yes 
Apple Pay No 
Braintree No 
Cybersource No 
Flowplayer No 
Google Pay No 
IngeniousPlex Yes 
PayPal No 
SendMyAd No 
Vindicia No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Naviga

Founded

2013

Country

United States

Website

navigaglobal.com

Vendor Details

Company Name

SmartyAds

Founded

2013

Country

United States

Website

smartyads.com

Product Features

Content Management

Audio Content No 
Customizable Templates No 
Document Indexing No 
E-forms No 
Full Text Search No 
Image Editor No 
SEO Management No 
Text Editor No 
Version Control No 
Video Content No 
Website Management No 

eCommerce

CRM No 
Catalog Management No 
Channel Management No 
Customer Accounts No 
Data Security No 
Email Marketing No 
Inventory Management No 
Kitting No 
Loyalty Program No 
Mobile Access No 
Multi-Store Management No 
Order Management No 
Product Configurator No 
Promotions Management No 
Returns Management No 
Reviews Management No 
SEO Management No 
Shopping Cart No 
Templates No 

Product Features

Campaign Management

Channel Management Yes 
Contact Database Yes 
Email Marketing No 
Event Triggered Actions No 
Lead Management No 
Multi-Campaign Yes 

Data Management

Customer Data Yes 
Data Analysis Yes 
Data Capture No 
Data Integration Yes 
Data Migration Yes 
Data Quality Control Yes 
Data Security Yes 
Information Governance No 
Master Data Management No 
Match & Merge Yes 

Data Management Platforms (DMP)

Ad Network Integration No 
Analytics / ROI Tracking No 
Audience Targeting No 
Behavioral Analytics No 
CRM No 
Campaign Management No 
Competitive Analysis No 
Customer Journey Mapping No 
Data Capture / Transfer No 
Data Classification No 
Data Visualization No 

Marketing Automation

A/B Testing No 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring Yes 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Predictive Analytics

AI / Machine Learning Yes 
Benchmarking No 
Data Blending Yes 
Data Mining Yes 
Demand Forecasting Yes 
For Education No 
For Healthcare No 
Modeling & Simulation Yes 
Sentiment Analysis Yes 

Revenue Management

Competitor Analysis No 
Dynamic Pricing No 
For Airlines No 
For Hospitality Industry No 
Forecasting No 
Inventory Control Yes 
Price Optimization Yes 
Recommendation Engine No 
Yield Management Yes 

Video Advertising

Ad Optimization No 
Collaboration Tools No 
Creative Asset Management No 
Demand-Side Platform (DSP) No 
Design Ads No 
Display Advertising No 
In-App Video No 
Media Buying No 
Reporting / Analytics No 
Social Advertising No 
Supply-Side Platform (SSP) No 
Video Monetization No 

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