Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
The advent of the Internet has revolutionized the interaction between customers and advertisers. NT is at the forefront of this transformation, creating products designed to assist agencies and marketing professionals in navigating these evolving customer experiences. The NT Programmatic Platform integrates cutting-edge technologies that facilitate effective communication within the realm of online advertising. Various components of the ad placement process include media planning, data collection and analysis, creative development and adaptation, real-time media placement optimization, and thorough statistical evaluation of outcomes. By bringing together advanced advertising technologies, the NT Programmatic Platform enables comprehensive management of the entire media buying cycle, which spans from initial market research and media planning to activating CRM data, optimizing strategies across multiple KPIs, and conducting extensive data analysis. Moreover, during the course of an advertising campaign, the automation of algorithms and the power of real-time bidding optimization help prevent periods of stagnation, ensuring the achievement of all set KPIs. This holistic approach not only enhances efficiency but also significantly improves the overall effectiveness of advertising efforts.
Description
Proximic, a branch of Comscore, specializes in delivering programmatic targeting solutions tailored for advertisers, agencies, and publishers. Focused on the modern advertising environment, Proximic emphasizes privacy-centric targeting methods. Its sophisticated contextual intelligence enables media buyers to effectively connect with their desired audiences without depending on user identifiers, thus improving both the scale and accuracy of targeting efforts. For media sellers, Proximic offers tools for inventory curation that enhance audience monetization and attract a broader range of buyers. The platform is designed for seamless integration with various programmatic platforms, facilitating the activation of audience segments within the user's preferred system. By harnessing Comscore's rich data assets, which include a double opt-in digital panel of more than 2 million individuals, data from 75 million televisions, 100 million connected TV devices, and an extensive range of over 350,000 proprietary topics, Proximic ensures robust targeting capabilities. Additionally, this comprehensive data approach helps advertisers thrive in a competitive landscape.
API Access
Has API
No
API Access
Has API
No
Integrations
Acast
No
Adform
No
Adobe Acrobat
No
Basis DSP
No
Eyeota
No
LiveRamp
No
MediaMath
No
Nexxen
No
Oracle Cloud Infrastructure
No
PubMatic
No
Integrations
Acast
Yes
Adform
Yes
Adobe Acrobat
Yes
Basis DSP
Yes
Eyeota
Yes
LiveRamp
Yes
MediaMath
Yes
Nexxen
Yes
Oracle Cloud Infrastructure
Yes
PubMatic
Yes
Pricing Details
Contact Nominal Techno for a pricing quote.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
No
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Types of Training
Training Docs
Yes
Webinars
Yes
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
NT Technology
Founded
2007
Country
United States
Website
nt.technology/en/
Vendor Details
Company Name
Comscore
Founded
1999
Country
United States
Website
www.proximic.com/home
Product Features
Ad Server
A/B Testing
Yes
Ad Inventory Management
Yes
Ad Optimization
Yes
Banner Management
Yes
Conversion Tracking
Yes
Mobile Ad Serving
Yes
Native Ad Serving
Yes
Newsletter / Email Ad Serving
No
Referrals / Affiliates
No
Rich Media Ad Serving
Yes
Video Ad Serving
Yes
Campaign Management
Channel Management
Yes
Contact Database
No
Email Marketing
No
Event Triggered Actions
No
Lead Management
No
Multi-Campaign
No
Video Advertising
Ad Optimization
No
Collaboration Tools
No
Creative Asset Management
No
Demand-Side Platform (DSP)
No
Design Ads
No
Display Advertising
No
In-App Video
No
Media Buying
No
Reporting / Analytics
No
Social Advertising
No
Supply-Side Platform (SSP)
No
Video Monetization
No