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Average Ratings 0 Ratings

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ease
features
design
support

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Write a Review

Description

Your audience has grown weary of uninspiring and mediocre advertisements. The world of digital advertising is ripe for transformative change, which is why we took the initiative to create an innovative solution. Our advanced advertising technology empowers you to connect with your audience seamlessly across various devices. By leveraging video game technology, we ensure that your interactive ads operate smoothly and load without delay. Our ad files are optimized through WebGL, allowing us to sidestep the hefty costs often associated with larger HTML5 files. This means that a larger portion of your budget can be allocated to ensuring your ads are actually seen by your audience. Effortlessly manage your advertising campaigns across all major platforms with our versatile, tag-based publishing system. You will have the tools necessary to monitor impressions and evaluate the performance of your ads with precision. From the outset, we have aligned with Google’s Core Web Vitals, affirming our commitment to quality. Additionally, our technology utilizes a distinct processing unit, enabling us to maintain high performance for publishers delivering content. In this way, we are not only enhancing the advertising experience but also setting a new standard for what effective digital engagement should look like.

Description

Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

NEXD

Country

Estonia

Website

www.nexd.com

Vendor Details

Company Name

Nielsen

Founded

1923

Country

United States

Website

www.nielsen.com/solutions/media-planning/media-impact/

Product Features

Application Development

Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development

Product Features

Alternatives

Alternatives

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