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Description
Your audience has grown weary of uninspiring and mediocre advertisements. The world of digital advertising is ripe for transformative change, which is why we took the initiative to create an innovative solution. Our advanced advertising technology empowers you to connect with your audience seamlessly across various devices. By leveraging video game technology, we ensure that your interactive ads operate smoothly and load without delay. Our ad files are optimized through WebGL, allowing us to sidestep the hefty costs often associated with larger HTML5 files. This means that a larger portion of your budget can be allocated to ensuring your ads are actually seen by your audience. Effortlessly manage your advertising campaigns across all major platforms with our versatile, tag-based publishing system. You will have the tools necessary to monitor impressions and evaluate the performance of your ads with precision. From the outset, we have aligned with Google’s Core Web Vitals, affirming our commitment to quality. Additionally, our technology utilizes a distinct processing unit, enabling us to maintain high performance for publishers delivering content. In this way, we are not only enhancing the advertising experience but also setting a new standard for what effective digital engagement should look like.
Description
Nielsen Media Impact serves as an all-encompassing media planning tool aimed at assisting agencies, advertisers, and publishers in making financially savvy choices regarding audience engagement with their content and advertising efforts. This solution is structured into two main components: the insights module, which provides users with the ability to delve into detailed data concerning consumer media habits and pinpoint the most effective platforms for audience engagement, and the planning module, which facilitates the enhancement of media strategies and the development of various planning scenarios to judiciously distribute GRP flights, weights, and budgets. Among its notable features is the capacity to examine past campaign data to gain insights into how well the target audience was engaged, assess budget modifications and media distribution to enhance overall performance, scrutinize schedules while experimenting with different scenarios to elevate impression levels and optimize flighting patterns, and establish customizable KPIs that aid in crafting marketing strategies aimed at fulfilling specific objectives. Additionally, the platform encourages a data-driven approach to media planning, empowering users to make informed decisions that align with their marketing goals.
API Access
Has API
API Access
Has API
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
NEXD
Country
Estonia
Website
www.nexd.com
Vendor Details
Company Name
Nielsen
Founded
1923
Country
United States
Website
www.nielsen.com/solutions/media-planning/media-impact/
Product Features
Application Development
Access Controls/Permissions
Code Assistance
Code Refactoring
Collaboration Tools
Compatibility Testing
Data Modeling
Debugging
Deployment Management
Graphical User Interface
Mobile Development
No-Code
Reporting/Analytics
Software Development
Source Control
Testing Management
Version Control
Web App Development