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Description
Leverage AI to uncover insights into customer behavior and deliver tailored recommendations that drive conversions. Execute and manage numerous campaigns simultaneously while employing smart testing strategies. Gain the ability to refine and adjust campaigns in real-time, eliminating the need to wait for post-analysis results. Micro Modules consist of specialized AI functions that integrate seamlessly with NAVIK solutions to carry out targeted, specific tasks. Categorize customers according to their behaviors and patterns to reveal new personas and archetypes. Detect and profile at-risk subscribers while forecasting which offers are most effective in retaining or re-engaging them. The NAVIK AI Platform features a sophisticated, powerful analytics engine underpinned by our 15 years of industry expertise, utilizing cutting-edge models that are inherently designed with machine learning and AI capabilities. This comprehensive approach not only enhances marketing strategies but also empowers businesses to make data-driven decisions that foster growth and customer loyalty.
Description
Product Metrics serves as an AI-enhanced optimization platform designed specifically for Google Shopping and Performance Max campaigns, catering to e-commerce brands and performance marketing teams that handle advertising at the individual product level.
Traditional shopping campaigns often allocate budgets at the campaign or ad group tier, whereas profitability is assessed at the product tier, leading many advertisers to inadvertently invest substantial portions of their budgets into products yielding minimal or no returns. Research in the industry frequently indicates that a significant 30–40% of Shopping expenditures are directed toward underperforming items, primarily due to the absence of effective tools that help advertisers segment and prioritize their products based on actual performance and overall business value.
Central to the platform’s functionality is the Labelizer, an advanced segmentation engine that integrates seamlessly with Google Ads and first-party data sources. Through AI-driven insights, it meticulously analyzes each product, categorizing them into one of five distinct performance segments, enabling advertisers to make more informed decisions regarding their budget allocations. This innovative approach not only enhances efficiency but also maximizes return on investment for e-commerce businesses.
API Access
Has API
API Access
Has API
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Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
$10/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Absolutdata Technologies
Founded
2001
Country
United States
Website
www.absolutdata.com
Vendor Details
Company Name
Product Metrics
Founded
2021
Website
www.productmetrics.io
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign