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Description
Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise
Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels.
MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities.
Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.
Description
PressPlay is an entirely self-sufficient platform that leverages generative AI to formulate, evaluate, and expand experiments in the Google Play store with no manual intervention required. This innovative solution aims to supplant conventional ASO workflows reliant on spreadsheets by autonomously creating hypotheses, visual assets, and written content drawn from app statistics and market dynamics. After integration with the Google Play Console, it systematically queues, initiates, and oversees experiments continuously, adhering to user-defined parameters, allowing teams to conduct numerous tests at the same time. The automation engine evaluates real-time performance data, detects successful trends, amplifies effective variations, and swiftly halts underperforming experiments to optimize productivity. Furthermore, PressPlay consolidates insights from various experiments, offering a centralized repository for analysis that can be filtered by region or asset type, significantly decreasing reporting time from several hours to just a few minutes. This efficient approach not only enhances productivity but also empowers teams to make data-driven decisions rapidly, fostering a more agile testing environment.
API Access
Has API
API Access
Has API
Integrations
Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack
Integrations
Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack
Pricing Details
$15
MobileAction offers different plans for companies at all levels.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MobileAction
Founded
2013
Country
United States
Website
www.mobileaction.co
Vendor Details
Company Name
PressPlay
Country
United States
Website
www.pressplay.run/
Product Features
App Store Optimization (ASO)
A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Mobile App Analytics
A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking
Product Features
App Store Optimization (ASO)
A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis