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features
design
support

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Description

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Since 2013, San Francisco-founded MobileAction has helped apps and games grow through organic and paid user acquisition. A pioneer in app analytics, it is the platform app marketers rely on to climb the top charts on the App Store and the Google Play Store and scale across channels. MobileAction has been an official Apple Ads Partner since 2020 and joined InMobi Advertising in 2026. Its automation, optimization, research, and monitoring tools cut manual campaign work and reveal high-impact opportunities. Behind the platform sits data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, giving marketers the intelligence to sharpen app store marketing performance.

Description

PressPlay is an entirely self-sufficient platform that leverages generative AI to formulate, evaluate, and expand experiments in the Google Play store with no manual intervention required. This innovative solution aims to supplant conventional ASO workflows reliant on spreadsheets by autonomously creating hypotheses, visual assets, and written content drawn from app statistics and market dynamics. After integration with the Google Play Console, it systematically queues, initiates, and oversees experiments continuously, adhering to user-defined parameters, allowing teams to conduct numerous tests at the same time. The automation engine evaluates real-time performance data, detects successful trends, amplifies effective variations, and swiftly halts underperforming experiments to optimize productivity. Furthermore, PressPlay consolidates insights from various experiments, offering a centralized repository for analysis that can be filtered by region or asset type, significantly decreasing reporting time from several hours to just a few minutes. This efficient approach not only enhances productivity but also empowers teams to make data-driven decisions rapidly, fostering a more agile testing environment.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack

Integrations

Google Play
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Kochava
Singular
Slack

Pricing Details

$15
MobileAction offers different plans for companies at all levels.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

MobileAction

Founded

2013

Country

United States

Website

www.mobileaction.co

Vendor Details

Company Name

PressPlay

Country

United States

Website

www.pressplay.run/

Product Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Product Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Alternatives

Alternatives