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Description
Without measurement, change is impossible. Milestone Analytics empowers you to enhance your marketing strategy and investment effectively. By tracking your digital marketing efforts across various channels—including your website, mobile platforms, social media, and paid search—you can gain valuable insights. You can also compare different locations and incorporate external data such as brand reports. Serving as your comprehensive hub for digital marketing performance, Milestone Analytics stands out as an essential business intelligence tool for any enterprise. It simplifies the often tedious process of digital marketing analytics. With Milestone Analytics, you can go beyond just website metrics, gaining access to all vital KPIs, channel distribution insights, social media performance, digital marketing campaigns, reviews, and much more. All your marketing metrics are conveniently aggregated and visualized in appealing, user-friendly charts. You will benefit from a unified performance view that spans all marketing channels while seamlessly integrating data from your website and various distribution platforms, allowing for more informed decision-making.
Description
TrackAd helps e-commerce brands and advertisers answer one critical question: where should every euro of digital marketing budget go to generate the highest return?
Rather than relying on a single measurement method, TrackAd combines three complementary approaches. Touchpoint attribution maps the customer journey to show which channels actually drive conversions. Marketing Mix Modeling, built on two years of historical data, uncovers saturation curves so you know exactly when additional spend stops paying off. Lift studies isolate the true incremental effect of branding and consideration campaigns on final sales.
All of this feeds NOA, TrackAd's prescriptive intelligence engine. Instead of waiting 5 to 10 hours for expert analysis, decision-makers get actionable budget recommendations in seconds. On average, TrackAd users identify 21% of their spend that can be reallocated toward incremental revenue.
Trusted by over 150 European advertisers, including major retail and e-commerce brands.
API Access
Has API
API Access
Has API
Integrations
Facebook
Google Ads
Google Analytics
ActiveScale
Axon Fusus
Bing
BriefCam
Criteo
Daisycon
Fleet Edge Master
Integrations
Facebook
Google Ads
Google Analytics
ActiveScale
Axon Fusus
Bing
BriefCam
Criteo
Daisycon
Fleet Edge Master
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
1500€/month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
MileStone
Founded
1998
Country
United States
Website
www.milestoneinternet.com/products/analytics
Vendor Details
Company Name
TrackAd
Founded
2015
Country
France
Website
www.trackad.ai/
Product Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Product Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking