Average Ratings 11 Ratings

Total
ease
features
design
support

Average Ratings 0 Ratings

Total
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features
design
support

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Description

Microsoft Advertising, previously known as Bing Ads, serves as a promotional platform within the Microsoft Search Network. It allows businesses to engage with potential customers actively searching for their services. With the Microsoft Search Network generating a staggering 5.9 billion searches each month, advertisers can connect with a vast audience across various locations, including by country, city, or within specific distances. If you are currently utilizing platforms such as Google Ads, transitioning your campaigns to Microsoft Advertising is a straightforward process. The platform provides a suite of tools designed to assist in managing your campaigns effectively, allowing you to achieve your advertising objectives, whether that involves adhering to a set budget or targeting a specific cost per acquisition. By signing up for free, you can begin advertising with any financial plan you choose, and you only incur charges when customers engage with your ad. You can optimize your return on investment by testing different keywords, adjusting bids, and fine-tuning your ad timing. Additionally, you have the flexibility to set daily budgets or modify your spending as needed to maximize your advertising impact.

Description

NegativeShield is a tool designed to assist teams utilizing Google Ads by identifying and eliminating search terms that are stealthily depleting their budgets. It seamlessly connects to a Google Ads account or allows for CSV uploads, gathering search terms from all campaigns and processing them through an advanced model that evaluates their relevance to the business. The model identifies terms deemed irrelevant, suggesting them as potential negative keywords. Users can then review these recommendations, make any necessary adjustments, and easily implement them into Google Ads as exclusion lists or shared negative keyword sets that apply across various campaigns with a single action. By taking into account critical business factors such as brand names, geographical locations, existing negative keywords, and specific campaign details, including insights from Performance Max scenarios, NegativeShield minimizes the occurrence of false positives. This efficiency saves specialists considerable time, which would otherwise be spent manually reviewing search term reports. Designed specifically for marketers, PPC professionals, and agencies, NegativeShield enhances the management of advertising budgets and optimizes campaign performance. Ultimately, it empowers teams to make informed decisions that drive better results in their advertising efforts.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

No images available

Integrations

5X Yes 
ASK BOSCO Yes 
Adpulse Yes 
BI Book Yes 
BeMob Yes 
Digital Marketing Center Yes 
Gravity Data Yes 
Integrate.io Yes 
Kuma Agents Yes 
Meltano Yes 
Microsoft Copilot Yes 
Microsoft Customer Experience Platform Yes 
Microsoft Invest Yes 
Microsoft Performance Max Yes 
Optmyzr Yes 
Plytix Yes 
Shift Yes 
Shown Yes 
Skai Yes 
adSoul Yes 

Integrations

5X No 
ASK BOSCO No 
Adpulse No 
BI Book No 
BeMob No 
Digital Marketing Center No 
Gravity Data No 
Integrate.io No 
Kuma Agents No 
Meltano No 
Microsoft Copilot No 
Microsoft Customer Experience Platform No 
Microsoft Invest No 
Microsoft Performance Max No 
Optmyzr No 
Plytix No 
Shift No 
Shown No 
Skai No 
adSoul No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

$10/month/10 000 terms
Free Trial Yes 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours Yes 
Live Rep (24/7) Yes 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Vendor Details

Company Name

Microsoft

Founded

1975

Country

United States

Website

ads.microsoft.com

Vendor Details

Company Name

NegativeShield

Founded

2026

Country

Czech Republic

Website

negativeshield.com

Product Features

PPC

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms Yes 
URL Builder Yes 

Search Engine Marketing (SEM)

A/B Testing Yes 
Account Alerts Yes 
Analytics / ROI Tracking Yes 
Bid Management Yes 
Budget Management Yes 
Campaign Management Yes 
Conversion Tracking Yes 
Google / Bing Ads Yes 
Keyword Research Tools Yes 
Keyword Tracking Yes 
Landing Pages / Web Forms Yes 
URL Builder Yes 

Product Features

PPC

A/B Testing No 
Account Alerts No 
Analytics / ROI Tracking No 
Bid Management No 
Budget Management No 
Campaign Management No 
Conversion Tracking No 
Google / Bing Ads No 
Keyword Research Tools No 
Keyword Tracking No 
Landing Pages / Web Forms No 
URL Builder No 

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Advanced Technology Labs LLC