Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.
Description
Understand the genuine motivations of your audience by analyzing their online behaviors. InfluenceGraph utilizes advanced A.I. modeling to create an accurate representation of your audience based on their digital interactions. This approach transcends traditional custom audiences, as InfluenceGraph reveals the underlying intentions of your audience, ultimately enhancing the effectiveness of your marketing strategies. Tr.im is a powerful tool for tracking your digital marketing effectiveness, allowing you to monitor ROI, customer acquisition costs, and revenue generated across all marketing channels in one convenient location. Beyond just a URL shortener, Tr.im embeds a retargeting pixel in each link, enabling you to cultivate a bespoke audience on advertising platforms while amplifying your marketing outcomes. By optimizing your ad campaigns, you can boost click-through rates and reduce costs per click. Leverage branded short URLs with custom domains to further enhance CTR and effortlessly share and monitor your links through various social media channels and marketing campaigns. Additionally, by incorporating retargeting pixels into your links, you can transform every URL into finely tuned advertising opportunities, reaching back to visitors from external sites such as Amazon, Kickstarter, Medium, and the Apple Store, among others. This comprehensive strategy allows for a more targeted approach in your marketing endeavors.
API Access
Has API
No
API Access
Has API
No
Integrations
No details available.
Integrations
No details available.
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
Yes
Vendor Details
Company Name
Matchbook
Founded
2018
Country
United States
Website
www.matchbookdata.com
Vendor Details
Company Name
RedLotus
Founded
2019
Country
China
Website
redlotus.com/influencegraph/
Product Features
Product Features
Link Management Tools
Backlink Management
No
Brand Control
No
Broken Link Discovery
No
Campaign Management
No
Channel Attribution
No
Competitor Analysis
No
Link Analytics
No
Partner Management
No
Ranking Monitoring
No
Retargeting
No
URL Shortener
No