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Average Ratings 0 Ratings

Total
ease
features
design
support

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Write a Review

Description

Streamline your advertising operations by integrating both digital and airtime management systems. Marketron NXT stands out as the sole cross-channel advertising platform designed exclusively for radio broadcasters. Boost your revenue while streamlining workflows, allowing advertisers to effectively connect with audiences through both online channels and traditional airwaves using a unified advertising approach. Enhance efficiency by automating processes and granting immediate access to unified sales, inventory, and billing information tailored for broadcast companies of any size. Expand your revenue potential and enhance the offerings you provide to advertisers by incorporating additional services such as third-party digital, mobile messaging, and email marketing. Further refine your operational workflow by digitally capturing orders, managing invoicing and payments, and delivering performance verification through a comprehensive suite of supplementary services. This holistic approach empowers broadcasters to optimize their advertising strategies and adapt to an ever-evolving market landscape.

Description

Placements.io functions as a cloud-centric operating platform designed for the digital advertising landscape, facilitating seamless management of both ad purchasing and selling through a single interface, thereby enhancing workflow efficiency, transparency, and profitability. The platform provides two primary offerings: AdSalesOS, which serves as a comprehensive ad sales management system that integrates inventory, planning, pricing, automated ad trafficking, workflow optimization, campaign enhancement, detailed reporting and analytics, billing, invoicing, and a dedicated customer portal; and MarketerOS, an ad buying solution equipped with capabilities for media planning and activation, automation, insertion order management, governance, compliance, and financial reporting tools. Additionally, it features customizable storefronts, advanced platform intelligence through API integrations, and access to a suite of over 40 ready-made connections to demand-side platforms, advertising servers, social media networks, and other services, all aimed at consolidating data and refining operational processes across sales, ad operations, and financial management. This comprehensive approach not only streamlines advertising efforts but also empowers users to make data-driven decisions with ease.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

AdsWizz
Amazon Web Services (AWS)
Criteo
Docusign
DoubleVerify
Facebook
FreeWheel Strata
Google Ads
Google Campaign Manager 360
LinkedIn
NetSuite
OpenAI
Oracle Database
Pentaleap
Pinterest
Reddit
Salesforce
Switchboard
WideOrbit
X Ads (Twitter Ads)

Integrations

AdsWizz
Amazon Web Services (AWS)
Criteo
Docusign
DoubleVerify
Facebook
FreeWheel Strata
Google Ads
Google Campaign Manager 360
LinkedIn
NetSuite
OpenAI
Oracle Database
Pentaleap
Pinterest
Reddit
Salesforce
Switchboard
WideOrbit
X Ads (Twitter Ads)

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

Marketron

Founded

1969

Country

United States

Website

www.marketron.com

Vendor Details

Company Name

Placements.io

Founded

2017

Country

United States

Website

www.placements.io

Product Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Product Features

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