Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Understanding your audience's interests enhances both the intelligence of your advertising and the effectiveness of your communication. Our data, which is compliant with privacy standards and based on mobile advertising identifiers (MAID), offers an in-depth view of the applications users have installed and their frequency of interaction with them. By merging exclusive mobility insights from T-Mobile with countless daily behavioral, environmental, and contextual signals, we gain a richer perspective on the audience's journey, including their behaviors and purchasing patterns. Engage your audience strategically at the most opportune moments. Capture attention across multiple devices and encourage action throughout the customer experience using our continuous, omnichannel solutions. Our insightful and actionable measurement metrics are designed to enhance performance. Furthermore, we have established strong partnerships with reputable sources to provide reliable and meaningful metrics across various industries. This comprehensive approach ensures that your marketing strategies are not only effective but also well-informed.
Description
The Viant Advertising Cloud serves as a comprehensive suite of cloud-based tools designed to help marketers effectively target the most suitable buyers by utilizing valuable insights from premier data providers, facilitating omnichannel engagement, and assessing the contribution of advertising efforts to sales and other critical performance metrics (KPIs). Comprising three core applications, the Ad Cloud enables marketers to plan, implement, and evaluate their strategies within a unified set of people-centric solutions. Viant is committed to ensuring that brands can effortlessly oversee their campaigns without compromising transparency in their people-based advertising efforts. To support this commitment, we have integrated a variety of tools throughout the Ad Cloud, ensuring smooth workflows and clear visibility into advertising strategies and outcomes. Moreover, Viant provides direct access to the foundational technology that drives all applications within the Ad Cloud, reinforcing our dedication to empowering marketers with cutting-edge resources. This approach not only enhances campaign efficiency but also fosters trust and accountability in advertising practices.
API Access
Has API
API Access
Has API
Integrations
Eyeota
Ours Privacy
Proximic by Comscore
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
T-Mobile
Country
United States
Website
www.t-mobile.com/advertising-solutions/magenta-ad-platform
Vendor Details
Company Name
Viant
Founded
1999
Country
United States
Website
help.viantinc.com/hc/en-us/articles/360008549794-Viant-Advertising-Cloud
Product Features
Product Features
Video Advertising
Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization