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features
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support

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Description

Understanding your audience's interests enhances both the intelligence of your advertising and the effectiveness of your communication. Our data, which is compliant with privacy standards and based on mobile advertising identifiers (MAID), offers an in-depth view of the applications users have installed and their frequency of interaction with them. By merging exclusive mobility insights from T-Mobile with countless daily behavioral, environmental, and contextual signals, we gain a richer perspective on the audience's journey, including their behaviors and purchasing patterns. Engage your audience strategically at the most opportune moments. Capture attention across multiple devices and encourage action throughout the customer experience using our continuous, omnichannel solutions. Our insightful and actionable measurement metrics are designed to enhance performance. Furthermore, we have established strong partnerships with reputable sources to provide reliable and meaningful metrics across various industries. This comprehensive approach ensures that your marketing strategies are not only effective but also well-informed.

Description

Matchbook serves as an innovative identity enhancement platform designed for advertisers and marketers, enabling them to correlate first-party data with fresh digital signals to improve their reach across multiple devices, optimize retargeting efforts, and enhance the accuracy of online-offline attribution. By leveraging vast amounts of aggregated, consented data derived from locations, IP addresses, and Mobile Advertising IDs (MAIDs), it creates precise identifier databases that facilitate the connection of physical locations with IPs and MAIDs, while also integrating additional spatial indices such as postal codes or geohashes. This powerful tool supports a variety of applications, including targeted advertising on connected TV (CTV/OTT), effective cross-software targeting and retargeting, account-based marketing strategies, evaluating campaign performance, enhancing identity graphs, and broadening audience reach beyond the confines of first-party data. Furthermore, Matchbook offers customizable matching parameters and historical context options, empowering clients to refine and personalize their results according to specific strategies and goals. As a result, advertisers can achieve a more cohesive and effective marketing approach across different channels.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

No details available.

Integrations

No details available.

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

T-Mobile

Country

United States

Website

www.t-mobile.com/advertising-solutions/magenta-ad-platform

Vendor Details

Company Name

Matchbook

Founded

2018

Country

United States

Website

www.matchbookdata.com

Product Features

Product Features

Alternatives

Alternatives

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