Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Magellan AI serves as a comprehensive platform for podcast advertising intelligence, facilitating media planning and measurement. It boasts the largest database of podcast advertising data globally, encompassing more than 50,000 podcasts. Advertisers and agency media buyers depend on Magellan AI's platform to effectively uncover, engage with, and assess the performance of various podcasts, streaming audio, and YouTube content. Publishers place their trust in Magellan AI to enhance ad sales through insightful intelligence and performance evaluation, promote content acquisition, and optimize ad operations. The platform's dashboard offers essential metrics from podcast growth campaigns, including downloads, unique listeners, and listener conversion rates. For the first time, podcast marketers can differentiate between one-time and repeat listeners using Magellan AI's tools. In addition, customers benefit from dedicated measurement success managers who oversee the setup and address any issues that arise during new campaign launches. This hands-on support ensures that users maximize their advertising potential and improve overall campaign effectiveness.
Description
Podscribe serves as an autonomous platform for measuring, attributing, verifying, and analyzing the effectiveness of podcast and audio advertising, assisting advertisers, agencies, and publishers in comprehending and demonstrating the tangible effects of their audio ad initiatives across various channels such as podcasts, streaming audio, and CTV, utilizing methods like pixel-based tracking, multi-touch attribution, and incrementality testing to link ad exposure with conversions and enhance ROI. The platform streamlines ad verification through AI-driven airchecks and quality assessments, ensuring ads are executed as intended, while offering real-time dashboards that feature metrics such as reach, frequency, geographic data, and audience insights, empowering teams to enhance performance and make informed decisions without the need for manual intervention. In addition to these features, Podscribe provides tools for competitive intelligence and benchmarking, delivers monthly rankings of the leading podcasts, publishers, and advertisers in the industry, and conducts audience segment analyses using household-level data, thereby facilitating improved media planning and audience exploration. This comprehensive approach not only optimizes campaign effectiveness but also aids in uncovering new opportunities within the evolving audio advertising landscape.
API Access
Has API
No
API Access
Has API
Yes
Integrations
Acast
Yes
Shopify
Yes
ART19
Yes
Adjust
Yes
Audioboom
Yes
Buzzsprout
Yes
GroundTruth
Yes
MediaMath
Yes
Megaphone
Yes
MetaRouter
Yes
Integrations
Acast
Yes
Shopify
Yes
ART19
No
Adjust
No
Audioboom
No
Buzzsprout
No
GroundTruth
No
MediaMath
No
Megaphone
No
MetaRouter
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
Yes
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Vendor Details
Company Name
Magellan AI
Founded
2016
Country
United States
Website
www.magellan.ai/
Vendor Details
Company Name
Podscribe
Founded
2016
Country
United States
Website
podscribe.com
Product Features
Marketing Attribution
Attribution Modeling
No
Audience Segmentation
No
Conversion Tracking
No
Cross-Channel Attribution
No
Customer Journey Mapping
No
Multi-Touch Attribution
No
Predictive Analytics
No
ROI Tracking
No
Podcast
Audio Editing Tools
No
Audio Recording
No
Audio to Text Transcription
No
Brand Safety
No
Create Cover Art
No
Distribution Tools
No
Import / Export
No
Live Broadcasting
No
Market Intelligence
No
Monetization / Advertising Management
No
Podcast Web Hosting
No
Reporting / Analytics
No
Sounds Effects / Music
No
Subscriber Management
No
Supports Multiple Hosts/Guests
No
Video Support
No
Product Features
Podcast
Audio Editing Tools
No
Audio Recording
No
Audio to Text Transcription
No
Brand Safety
No
Create Cover Art
No
Distribution Tools
No
Import / Export
No
Live Broadcasting
No
Market Intelligence
No
Monetization / Advertising Management
No
Podcast Web Hosting
No
Reporting / Analytics
No
Sounds Effects / Music
No
Subscriber Management
No
Supports Multiple Hosts/Guests
No
Video Support
No