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Description
Serving over 10,000 ecommerce brands across more than 12 years, LoyaltyLion is a rewards and loyalty platform tailored to direct-to-consumer businesses operating on Shopify, Shopify Plus, and Shopify POS. It is particularly well-suited to brands in apparel, beauty, health and wellness, and consumer goods.
Members accumulate points across a variety of touchpoints, including transactions, product reviews, social engagement, referrals, and behaviors defined through custom API actions. Those points can be spent on discounts, gift cards, complimentary products, shipping perks, or bespoke reward options. The experience sits natively within the storefront rather than behind a widget, so shoppers can view their balance on product pages and apply rewards without leaving the checkout flow.
Tiered membership structures allow brands to recognize and incentivize their highest-value customers with perks that scale, such as free shipping, promotional discounts, and priority access to launches and sales events. The referral program gives customers shareable links to bring in new shoppers, backed by fraud detection to maintain program integrity. Recognized as G2's leading mid-market loyalty platform from 2024 to 2026.
Performance tracking tools include live dashboards covering loyalty-driven revenue, purchase frequency, and CLV data, alongside segmentation features that allow marketing to be directed at the right audiences. Physical retail is supported through Shopify POS, and the platform integrates with 50+ tools across email, helpdesk, and automation categories. AI-powered features guide decisions on campaign timing, reward strategy, and audience targeting, with translation support spanning 130+ languages for international programs.
Description
Marsello is a comprehensive loyalty and marketing solution designed to enable brands to implement personalized and cohesive loyalty programs that are integral to effective marketing strategies. Our intuitive platform encompasses a wide range of features, including loyalty programs, email marketing, SMS communications, automation tools, management of Google Reviews, and social media oversight, all focused on streamlining marketing and sales efforts, regardless of where customers make their purchases.
- Develop a customized loyalty program that seamlessly integrates with your point-of-sale and eCommerce platforms.
- Leverage your loyalty insights to craft targeted email and SMS marketing campaigns.
- Engage your audience at optimal moments through strategic, data-driven automations.
...and much more. Marsello provides all the essential tools needed to captivate and retain your customer base, combining loyalty and marketing into a single, efficient platform. With our services, brands can enhance their customer relationships and drive sustained growth.
API Access
Has API
API Access
Has API
Integrations
Judge.me
Klaviyo
Shopify
Shopify Plus
Attentive
Bazaarvoice
Glew
Heartland Retail
Instagram
Loop Returns
Integrations
Judge.me
Klaviyo
Shopify
Shopify Plus
Attentive
Bazaarvoice
Glew
Heartland Retail
Instagram
Loop Returns
Pricing Details
US$199.00/month
Free Trial
Free Version
Pricing Details
$125 per month
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
LoyaltyLion
Founded
2012
Country
United Kingdom
Website
loyaltylion.com
Vendor Details
Company Name
Marsello
Founded
2013
Country
New Zealand
Website
www.marsello.com
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Product Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win