Average Ratings 0 Ratings
Average Ratings 0 Ratings
Description
Lotame is a technology company that makes data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyze, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms.
Who uses Lotame?
Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
Description
Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.
API Access
Has API
No
API Access
Has API
No
Integrations
AT Internet
Yes
Acxiom InfoBase
Yes
Acxiom Real Identity
Yes
Advangelists
Yes
BDEX
Yes
Bidtellect
Yes
BlueConic
Yes
BlueVenn
Yes
Celtra
Yes
ChannelMix
Yes
Integrations
AT Internet
No
Acxiom InfoBase
No
Acxiom Real Identity
No
Advangelists
No
BDEX
No
Bidtellect
No
BlueConic
No
BlueVenn
No
Celtra
No
ChannelMix
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Pricing Details
No price information available.
Free Trial
No
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
Yes
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
Yes
In Person
No
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
Yes
Vendor Details
Company Name
Lotame Solutions
Founded
2006
Country
United States
Website
www.lotame.com
Vendor Details
Company Name
Optable
Country
Canada
Website
www.optable.co
Product Features
Data Management
Customer Data
Yes
Data Analysis
Yes
Data Capture
Yes
Data Integration
Yes
Data Migration
Yes
Data Quality Control
Yes
Data Security
Yes
Information Governance
Yes
Master Data Management
Yes
Match & Merge
Yes
Data Management Platforms (DMP)
Ad Network Integration
No
Analytics / ROI Tracking
No
Audience Targeting
No
Behavioral Analytics
No
CRM
No
Campaign Management
No
Competitive Analysis
No
Customer Journey Mapping
No
Data Capture / Transfer
No
Data Classification
No
Data Visualization
No
Product Features
Marketing Analytics
A/B Testing
No
Campaign Management
No
Channel Attribution
No
Customer Journey Mapping
No
Dashboard
No
Performance Metrics
No
Predictive Analytics
No
ROI Tracking
No
Social Media Metrics
No
Website Analytics
No