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Average Ratings 0 Ratings
Description
Engage with your users to understand how they interact with your application or website. Conduct interviews with participants from various locations around the globe, allowing your team to observe and document insights with precise timestamps for better analysis. Alternatively, invite users to complete tasks independently by sending them a test link, which will result in a variety of recorded sessions delivered straight to your inbox. This method of remote user research is applicable for both mobile and desktop platforms, eliminating the need for any physical connections. You can pose questions, receive genuine feedback, and enable participants to share their screens from any corner of the world. Test any kind of website, application, or prototype effortlessly. Each research project is equipped with a distinct LiveShare invite link that can be distributed to numerous participants, allowing for expansive outreach. Take your research efforts beyond traditional settings by capturing the face, screen, and voice interactions of individuals, no matter where they are located, thereby broadening the scope of your findings. This approach not only enhances user engagement but also fosters a deeper understanding of user behavior across diverse environments.
Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
API Access
Has API
No
API Access
Has API
No
Integrations
Cint
No
CleverX
Yes
Figma
No
Lovable
No
PureSpectrum
No
Respondent
No
User Interviews
No
Integrations
Cint
Yes
CleverX
No
Figma
Yes
Lovable
Yes
PureSpectrum
Yes
Respondent
Yes
User Interviews
Yes
Pricing Details
$99 per month
Free Trial
Yes
Free Version
No
Pricing Details
$199/month
All plans:
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
- Unlimited seats
- Unlimited participant responses per study
- All tools and study types included
Free Trial
Yes
Free Version
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
Yes
iPad App
Yes
Android App
Yes
Windows
No
Mac
No
Linux
No
Chromebook
No
Deployment
Web-Based
Yes
On-Premises
No
iPhone App
No
iPad App
No
Android App
No
Windows
No
Mac
No
Linux
No
Chromebook
No
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Customer Support
Business Hours
No
Live Rep (24/7)
No
Online Support
Yes
Types of Training
Training Docs
Yes
Webinars
No
Live Training (Online)
No
In Person
No
Types of Training
Training Docs
No
Webinars
Yes
Live Training (Online)
No
In Person
No
Vendor Details
Company Name
Lookback
Founded
2013
Country
United States
Website
lookback.io
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Product Features
Usability Testing
A/B Testing
No
Annotations
No
Audience Targeting
No
Heatmaps
No
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
No
Quantitative Metrics
No
Remote User Testing
No
Reporting / Analytics
No
Surveys and Feeback
No
Video Recording / Transcription
No
UX
Animation
No
For Mobile
No
For Websites
No
Heatmaps
No
Prototyping
No
Screen Activity Recording
Yes
Unmoderated Testing
Yes
Usability Testing
Yes
User Journeys
No
User Research
Yes
Product Features
Heatmap
Behavioral Mapping
No
Dashboard
No
Dynamic Maps
No
Element Analytics
No
Embeddable Maps
No
For Sales
No
For Science
No
Radial Mapping
No
Territorial Mapping
No
Website Analytics
No
Usability Testing
A/B Testing
Yes
Annotations
No
Audience Targeting
Yes
Heatmaps
Yes
Impression Testing
No
Mobile Testing
No
Moderated Usability Testing
No
Prototype Testing
Yes
Quantitative Metrics
Yes
Remote User Testing
Yes
Reporting / Analytics
Yes
Surveys and Feeback
Yes
Video Recording / Transcription
Yes