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Average Ratings 0 Ratings

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features
design
support

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Write a Review

Description

With the decline of third-party cookies, the rise of data privacy regulations, and consumer opt-out options becoming more prevalent, crucial customer insights are often trapped within isolated platforms and ecosystems. Introducing the LiveRamp Clean Room, powered by Habu, which enables you to enhance your return on ad spend (ROAS) by seamlessly integrating, analyzing, and activating your data across various platforms. By utilizing this solution, you can achieve a comprehensive understanding of performance metrics across all advertising channels, including walled gardens, connected TV providers, and social media platforms, empowering you to make informed strategic decisions based on complete datasets. This innovative tool fosters privacy-centric data collaboration within the expanding LiveRamp global ecosystem, unveiling fresh opportunities while advancing your marketing campaigns. You can also expedite the realization of value through a customized user experience designed for business professionals, featuring prebuilt templates and generative AI, alongside advanced analytics for more technical users. In addition, you will be able to optimize your spending with clear visibility across walled gardens, channels, and cloud environments, ensuring you make the most informed choices for your advertising budget. Ultimately, the LiveRamp Clean Room serves as a crucial asset in navigating the shifting landscape of data privacy and marketing analytics.

Description

Optable provides a comprehensive data clean room platform designed for seamless activation. This innovative technology empowers both publishers and advertisers to securely strategize, implement, and evaluate their advertising efforts. Representing a new era of data collaboration that prioritizes privacy, Optable enables clients to engage with both their own customers and partners, including those who may not use the platform. Utilizing the platform's Flash Nodes, users can invite external participants into a protected setting. Additionally, Optable features a decentralized identity infrastructure that facilitates the construction of private identity graphs. This setup allows for the creation of purpose-specific, permission-based data clean rooms that significantly reduce data transfer. Ensuring compatibility with data warehouses and other clean rooms is vital to its functionality. Furthermore, by leveraging open-source software, third-party platforms can effectively match their data with Optable's clients and implement secure clean room capabilities tailored to their needs, thereby enhancing the overall efficacy of data collaboration. This multi-faceted approach positions Optable as a leader in the evolving landscape of data privacy and collaboration.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Amazon Web Services (AWS) Yes 
Databricks No 
Google Ad Manager No 
Google Cloud Platform Yes 
Habu Yes 
LiveRamp Yes 
LiveRamp Safe Haven Yes 
Snowflake Yes 

Integrations

Amazon Web Services (AWS) No 
Databricks Yes 
Google Ad Manager Yes 
Google Cloud Platform No 
Habu No 
LiveRamp No 
LiveRamp Safe Haven No 
Snowflake No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Pricing Details

No price information available.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person No 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person Yes 

Vendor Details

Company Name

LiveRamp

Founded

2011

Country

United States

Website

liveramp.com/solutions/clean-rooms/

Vendor Details

Company Name

Optable

Country

Canada

Website

www.optable.co

Product Features

Product Features

Marketing Analytics

A/B Testing No 
Campaign Management No 
Channel Attribution No 
Customer Journey Mapping No 
Dashboard No 
Performance Metrics No 
Predictive Analytics No 
ROI Tracking No 
Social Media Metrics No 
Website Analytics No 

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