Compare Linkby vs. VIZ RELEASE

Linkby is an innovative platform that focuses on performance-driven editorial content and adtech services, designed to assist e-commerce and direct-to-consumer brands in obtaining contextual, editorial-style exposure through reputable publishers and newsletter partners, only incurring costs when actual engagement, such as clicks, is achieved, providing a quantifiable alternative to conventional public relations and display advertising methods. To initiate the process, brands submit a campaign brief outlining their narrative, new product introductions, promotional efforts, or awareness goals, after which they establish a cost-per-click rate, budget, and identify target publishers from Linkby’s extensive global network, which consists of numerous trusted outlets—including well-known news and lifestyle websites—with content typically being published within 48 to 72 hours post-approval from the selected publishers. The CPC-driven marketplace of Linkby ensures that advertisers only pay for clicks redirecting to their website, adhering to a pre-defined budget cap, thus allowing for effective expenditure management and performance tracking, while simultaneously reaping SEO advantages and enhancing visibility through respected editorial placements, ultimately aiding brands in achieving their marketing objectives more efficiently. Furthermore, this model empowers brands to engage with audiences in a more meaningful way, leveraging the credibility of established publishers to amplify their messages and drive conversions.

VIZ RELEASE ensures that every press release is disseminated to a variety of print media, including newspapers, magazines, trade journals, and technical publications, as detailed in our comprehensive media outlet list. Additionally, our distribution extends to television, cable networks, radio stations, and beyond. We not only connect with individual journalists, but also see a significant number of platforms posting each release online, thanks to the involvement of countless online news sites and media outlets that automatically share our content. This is accomplished through the use of RSS and FTP feeds, guaranteeing that each outlet receives every press release promptly. Our targeted approach focuses on journalists and media outlets that specifically cover the relevant topics of each release. With a media list boasting 124,592 outlets across 195 countries, we provide extensive reach for your announcements. After distribution, you will receive a detailed report outlining which recipients accessed your press release. Moreover, VIZ RELEASE press releases serve as an excellent strategy for generating backlinks that enhance your website's SEO. Each release is carefully optimized to maximize its SEO advantages, ensuring your online presence is significantly bolstered. The systematic approach we employ guarantees that your message reaches the right audience effectively.