Compare Linkby vs. Scompler

Linkby is an innovative platform that focuses on performance-driven editorial content and adtech services, designed to assist e-commerce and direct-to-consumer brands in obtaining contextual, editorial-style exposure through reputable publishers and newsletter partners, only incurring costs when actual engagement, such as clicks, is achieved, providing a quantifiable alternative to conventional public relations and display advertising methods. To initiate the process, brands submit a campaign brief outlining their narrative, new product introductions, promotional efforts, or awareness goals, after which they establish a cost-per-click rate, budget, and identify target publishers from Linkby’s extensive global network, which consists of numerous trusted outlets—including well-known news and lifestyle websites—with content typically being published within 48 to 72 hours post-approval from the selected publishers. The CPC-driven marketplace of Linkby ensures that advertisers only pay for clicks redirecting to their website, adhering to a pre-defined budget cap, thus allowing for effective expenditure management and performance tracking, while simultaneously reaping SEO advantages and enhancing visibility through respected editorial placements, ultimately aiding brands in achieving their marketing objectives more efficiently. Furthermore, this model empowers brands to engage with audiences in a more meaningful way, leveraging the credibility of established publishers to amplify their messages and drive conversions.

Your Content Command Center! From your goals and the benefits to the reader, define all elements of a content strategy. This can include personas and the buyer's journey to formats, media, and channels. Blog posts, websites, direct mail, brochures, social media - organize all your content through strategic planning issues. Then, assign it to the team for each workflow. You can export your content to WordPress or another CMS, or use it for publishing. Then promote it directly through social media using time-controlled, automatic postings. You can create reports to find out which content is most popular. Link your content with data from web analytics programs and "social signal" data to identify key performance indicators. Scompler allows companies to create a virtual newsroom, an editorial calendar, and a production control system. All the tools you need to plan topics, manage assets, post on social networks, analyze your successes, and control content production are all available in one place: Scompler.