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features
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support

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Write a Review

Description

For companies that prioritize app development, Leanplum stands out as the sole solution designed to tailor and enhance every customer interaction, both within the app and beyond. As the only firm dedicated exclusively to engagement, personalization, and optimization for sectors such as gaming, subscriptions, on-demand services, mobility applications, as well as mobile retail and finance, we possess deep insights into the workflows and use cases prevalent in the app industry. Our unique platform merges Lifecycle Marketing with LiveOps promotions, allowing users to manage live events and sales through Remote Configuration while leveraging a robust system of real-time data and A/B testing. Additionally, we offer a seamless integration of Lifecycle Marketing with tools to personalize and improve the Product Experience, all founded on a powerful data-driven approach. By enabling users to engage through customized multi-channel strategies in real time, we empower businesses to cultivate a devoted user base by delivering pertinent content tailored to behavioral insights and responsive triggers. This comprehensive approach ensures that each interaction is meaningful and contributes to sustained user engagement and satisfaction.

Description

Individuals engage with content rather than raw data. Movable Ink transforms data into tailored content that can be utilized across various platforms, including email and mobile, enhancing digital customer interactions. This innovation serves as a significant enhancement to the existing marketing technologies. Our content dynamically links to pertinent data sources, regardless of their location, and adjusts based on the recipient's recent behaviors, all while being automatically generated at scale by the platform. With Movable Ink, marketers can eliminate the content creation bottleneck, ensuring they consistently meet the changing demands of their customers. Additionally, content is modularized, enabling applications developed for one medium to be effortlessly repurposed for others. Automated content modules can be deployed across email, mobile platforms, augmented reality, and any visual interface that customers access. Furthermore, this approach allows for seamless integration with relevant data, empowering marketers to activate content that includes personalized elements such as pricing, inventory levels, promotional offers, and loyalty program balances, ultimately enriching the customer experience. By leveraging these tools, brands can maintain a competitive edge in a rapidly evolving digital landscape.

API Access

Has API No 

API Access

Has API No 

Screenshots View All

Screenshots View All

Integrations

Adobe Marketo Engage No 
Airship No 
Amplitude Yes 
Campaign Monitor No 
Cohley No 
Crossing Minds No 
FindMine No 
Foursquare Yes 
Kubit Yes 
Marigold Engage+ No 
MessageGears No 
Mobilize No 
Notificare No 
Ometria No 
Pixlee TurnTo No 
RudderStack Yes 
Simon AI No 
Yotpo No 
eduMe Yes 
iPost No 

Integrations

Adobe Marketo Engage Yes 
Airship Yes 
Amplitude No 
Campaign Monitor Yes 
Cohley Yes 
Crossing Minds Yes 
FindMine Yes 
Foursquare No 
Kubit No 
Marigold Engage+ Yes 
MessageGears Yes 
Mobilize Yes 
Notificare Yes 
Ometria Yes 
Pixlee TurnTo Yes 
RudderStack No 
Simon AI Yes 
Yotpo Yes 
eduMe No 
iPost Yes 

Pricing Details

No price information available.
Free Trial Yes 
Free Version No 

Pricing Details

Contact Movable Ink for pricing.
Free Trial No 
Free Version No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Deployment

Web-Based Yes 
On-Premises No 
iPhone App No 
iPad App No 
Android App No 
Windows No 
Mac No 
Linux No 
Chromebook No 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Customer Support

Business Hours No 
Live Rep (24/7) No 
Online Support Yes 

Types of Training

Training Docs Yes 
Webinars Yes 
Live Training (Online) Yes 
In Person Yes 

Types of Training

Training Docs Yes 
Webinars No 
Live Training (Online) No 
In Person No 

Vendor Details

Company Name

Leanplum

Founded

2012

Country

United States

Website

www.leanplum.com

Vendor Details

Company Name

Movable Ink

Founded

2010

Country

United States

Website

movableink.com

Product Features

Location-Based Marketing

Audience Demographics No 
Beacons (BLE) No 
Contextual Marketing No 
Footfall Analytics No 
Geofencing No 
Location Intelligence No 
Marketing Attribution No 
Marketing Automation No 
NFC No 
Personalization No 
Push Notifications No 
QR Codes No 
Reporting / Analytics No 
Social Marketing No 
Wi-Fi No 

Marketing Automation

A/B Testing Yes 
Analytics / ROI Tracking Yes 
Artificial Intelligence No 
Content / Blogging Platform No 
Customizable CTAs Yes 
Drip Campaigns Yes 
Dynamic Content Yes 
Landing Pages / Web Forms No 
Lead Scoring No 
Sales Intelligence Yes 
Search Marketing No 
Segmentation Yes 
Social Marketing No 
Website Visitor Tracking No 

Mobile App Analytics

A/B Testing Yes 
Channel Attribution No 
Cohort Analysis No 
Funnel Analysis No 
In-App Events Tracking No 
Push Notifications Yes 
Retention Tracking No 
Revenue Tracking No 
Uninstall Tracking No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Push Notifications

A/B Testing No 
Analytics No 
Campaign Segmentation No 
Contextual Targeting No 
Device Targeting No 
Expiry Notifications No 
Geo Targeting No 
Mobile Notifications No 
Notification Scheduling No 
Visual Notifications No 
Web Notifications No 

Product Features

Content Creation

Advertising Content Creation No 
Case Study Creation No 
Collaboration Tools No 
Content Calendar No 
Content Creator Marketplace No 
Content Curation No 
Content Planning No 
Content Topic Research No 
Create Reports No 
Marketing Content Creation No 
Quiz Creation No 
Sales Content Creation No 
Template Creation No 
User-Generated Content No 
Video Content Creation No 
Visual Content Creation No 
Written Content Creation No 

Email Marketing

A/B Testing Yes 
Artificial Intelligence No 
Auto-Responders No 
CAN SPAM Compliance No 
Customer Surveys No 
Drip Campaigns No 
Dynamic Content Yes 
Event Triggered Email No 
Image Library No 
Landing Pages/Web Forms No 
Mailing List Management No 
Mobile Optimized Emails No 
Reporting/Analytics Yes 
Subscriber Management No 
Template Management Yes 
WYSIWYG Email Editor No 

Mobile Marketing

Channel Attribution No 
Contextual Targeting No 
Coupons No 
Email Marketing No 
Engagement Monitoring No 
In-App Marketing No 
Location-Based Marketing No 
Push Notifications No 
Text Messaging No 
Text-to-Win No 

Personalization

A/B Testing No 
Abandoned Cart Saver No 
Account Based Marketing No 
Behavioral Targeting No 
Campaign Segmentation No 
Content Analytics No 
Contextual Targeting No 
Customer Profiles No 
Experience Management No 
Recommendation Engine No 
Website Personalization No 

Alternatives

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